Der Cross Innovation Hub wird mit Mitteln aus dem Europäischen Fonds für regionale Entwicklung (EFRE) co-finanziert.

Intralogistik

Jungheinrich: A new prototyping culture

The Jungheinrich Group is successful worldwide with forklift trucks and digital solutions for intralogistics. In the Cross Innovation Lab, interdisciplinary teams have strengthened the company's innovation culture.

Challenge

Many employees of the intralogistics company Jungheinrich are more familiar with computer-aided than with the low-threshold forms of prototyping with haptic materials such as Lego or plasticine. In the Cross Innovation Lab, employees from various departments – from production to sales to accounting – worked with creative professionals to discover how low-threshold prototyping can stimulate innovation processes.

Output

"The Cross Innovation Lab was a unique experimental space where we could experience, test and learn to work with external partners and make the best use of creative input for us."

Susan Pinternagel, Innovation Manager, Jungheinrich AG

"It was a great enrichment to involve creative people in the process because they looked at our challenges from a different angle and were able to give us impulses to develop new solution ideas. That was really an inspiring moment for me."

Elif Korkmaz, Product Manager Digital, Jungheinrich AG

Format & Method

In the Cross Innovation Lab, companies work together in changing constellations over a period of six weeks to develop products in a stimulating environment. Experts from the creative industries are systematically involved in the process.

  • Field research: At the beginning, the challenges of the companies are explored in a new depth in cooperation with creative people – and their fresh perspective from the outside.
  • Workshop phase: During four workshop/laboratory days, the companies work together with selected creative professionals to develop new solutions.
  • Feedback loops: Between the laboratories, a concept show with all participating companies takes place in order to further improve the products through joint feedback and exchange.

In an iterative work process, companies develop new products or product adaptations with a significantly reduced expenditure of time.

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Our Partner: Jungheinrich

Jungheinrich is one of the world's leading suppliers of intralogistics solutions. With a comprehensive portfolio of forklifts, logistics systems and services, the company offers its customers solutions for the challenges of industry 4.0. In line with their growth strategy, Jungheinrich has expanded its logistics systems business and successfully positioned itself as a systems supplier for intelligent intralogistics.

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Theo Haustein

contact

Theo Haustein

Cross Innovation Hub

T+49 40 879 7986 23

Was ist Cross Innovation?

Cross Innovation Lab

Interdisciplinary teams approach innovation projects and needs of the industry on a temporary collaboration and exhibition area. learn more →

Cross Innovation

Was ist Cross Innovation? Warum ist die Kreativwirtschaft innovativ und was machen wir als Intermediär genau? Alle Antworten hier! →

Our formats

We are constantly developing new, experimental event formats in which creative people and professionals from other industries meet at eye level and develop collaboratively new ideas. learn more →

Partnerships

Building bridges instead of silos. As a partner of the Cross Innovation Hub, you are able to benefit from unconventional working constellations and an inspiring network. learn more →

Beteiligte Experten der Kreativwirtschaft

Annika Fitz

Annika Fitz

Raumdesign, Produktdesign, Produktentwicklung, Konzeption, 3D-Druck

www.annika-fitz.de

www.fablab-hamburg.org

Kaja Jakstat

Kaja Jakstat

#Probenprozesse #Theaterarbeit #Kollaboration #Mise en Scène

zweieulen.de

Foto: Daniel Feistenauer

Rainer Rösing

Rainer Rösing

User Experience, Digital Products, Service Design, Interaction, User Centered Design

www.rainerroesing.de

Axel Sylvester

Axel Sylvester

Personal Digital Fabrication, Prototyping, Parametric Design, Software / Programming, E-Textile

www.fablab-hamburg.org

Maike Tödter

Maike Tödter

Probenprozesse, Theaterarbeit, Kollaboration, Mise en Scène

www.zweieulen.de

Foto: Daniel Feistenauer

Anke Günther

Anke Günther

#GameDesign #Gamification #InteractionDesign #UX-Design #EasyToLearn

www.beardshaker.com

www.skatinsel.academy

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Eric Karim Cronelis / unsplash.com

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Abstimmung an Werbeträgern durch Gestensteuerung

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Markus Spiske / unsplash.com

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