Cross Innovation Lab

In today's world, trends and customer needs change almost daily. New and complex solutions are required for companies to remain competitive in the global market and meet sustainability standards. In this environment, traditional, closed innovation strategies are reaching their limits. What happens when you open up the innovation process within the company to external players and industries? That's exactly what we do in the Cross Innovation Lab. We bring companies together with the best creative minds from Hamburg and guide them through a joint innovation process.

Optimisation in the early phase

In the Cross Innovation Lab, innovation needs are addressed in the early phase. In modules that build on each other, companies work together with creatives to develop customised solutions for their challenges over a total of nine format days. In the final phase, concepts or prototypes are created that are ready for practical testing and can be transferred to realisation in an advanced module. There is also the opportunity to involve potential or existing customers as well as other companies participating in the lab in the innovation process. This creates a valuable network beyond the actual work phase.

Benefits:

• Concepts or prototypes for products/services/processes
• Constructive, cross-industry change of perspective
• In-depth analysis of the future of your industry
• Customised action plan for the next steps
• Close support from our team in all process phases
• Employee enablement and team building
• Teaching methodological skills and innovation culture
• Networking with Hamburg's creative scene
• Continuation module possible

Target group:

Companies and public institutions of all sectors and sizes

Next date:

On request