Magazine
AI for Creator

AI for Creator

Hello digital co-driver: How AI is becoming a companion for creative processes.

JvM builds its own AI tool - and continues to count on creative minds

Muse, product, assistant: the roles of AI in creative companies

"Wir haben schnell gemerkt, dass es beim Bild nicht bleibt. Content wird ja nicht nur in Bildform ausgespielt – unsere Kund*innen brauchen Claims, Captions, Audios usw."

Robert Andersen

How is AI changing the creative industries?

Artificial intelligence is here to stay - but what impact will it have on the work of creative professionals? And why is this development particularly interesting for young professionals?

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"Creatives need to get out of the artistic ivory tower"

As one of Europe's top advertisers, Ogilvy's Head of Creative Stephan Vogel is observing the digital revolution in the creative industry. His plea: creatives and technicians, unite! That way, talents will stay ahead of the game tomorrow despite AI.

How 6 creative companies in Hamburg benefit from AI

Six experts provide an up-to-date insight into their daily work with AI-supported technologies - and venture a forecast.

Muse, product, assistant: the roles of AI in creative companies

What roles should AI play within a creative economy company? The experts at the German Creative Economy Summit provided some surprising answers.

Gen AI: What role remains for creatives?

New tools, changed work processes, unimagined results - artificial intelligence (AI) has gone from being a narrative of the future to a working reality. How do experts see the role of creative professionals in the future?

„Eine KI, die gut funktioniert, heißt einfach nur Software"

KI & Co-Creation: Sechs Insights, die Kreative jetzt kennen müssen.

A visit to musicube

The vision that artificial intelligence could change the way music is searched for on streaming platforms led two people to take a big professional risk. Today, the creative start-ups are visiting the founders of musicube.

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4 ways in which creative professionals can work towards a liveable city

German (city centre) cities face a variety of challenges to remain attractive in the future. At the German Creative Economy Summit (GCES), experts from all sectors will be looking for visions for a liveable city - and for the role of creatives in this process.

Sustainable fashion label tentation: from festival tent to unique fashion item

Katrin Rieber gives broken tents a second life. Her catwalk-ready tentation collection won a Silver Stripe Award - now the fashion designer is successfully selling it in her pop-up store Unique Mash.

Creative interim use: "Good space is important"

Germany's major cities are looking for ideas to combat vacancy. Creative interim uses are an important tool - says Tina Unruh, architect and managing director of the Hamburg Baukultur Foundation. A tour of "Jupiter", Germany's largest model project.

A road trip to Jupiter

As a salesman, André Cramer has seen hundreds of clothing shops from the inside. Then he decided to open one himself: La Tribune Noire, a shop for products from Black-Owned Businesses. The pop-up concept found its first home through the Frei_Fläche programme on the Alter Wall - and soon it grew enormously.

A visit to Hadi Teherani

Dockland, Dancing Towers, Berliner Bogen, Europa Passage, Deichtor Centre - today we visit the office of Hadi Teherani, who has given the Hanseatic city a very special architectural signature.

How do creative interim uses last, Martin Wolfrat?

Temporary uses bring new life to city centres. They have a future if they fit perfectly into the neighbourhood, says Martin Wolfrat, Head of Hamburg at Art-Invest. The property company is one of the most important partners of the Frei_Fläche project - and is already thinking about its continuation.

Urban design with JES

How do you plan lively places for people? And what happens to the spaces between the buildings? Julia Erdmann, architect and urban planner at JES, knows.

The only one-book store in the world

"My Italian Journey" was actually supposed to be presented at readings and the Leipzig Book Fair. But because both the fair and city breaks are not possible during the pandemic, a creative and, above all, quick alternative was needed.