Pilot projects: Finding ideas City

We were looking for ideas for a creative and diverse city centre. The "Pilot projects: Ideas find the city" programme is now making it possible to implement innovative concepts.

With the call for projects "Pilot projects: Ideas find the city", we were looking for creative ideas to make Hamburg's city centre more vibrant and diverse. Cultural highlights, social initiatives or innovative utilisation concepts: a jury of experts selected 22 projects from 162 submitted ideas. Around 640,000 euros in funding will flow into the selected projects, which will be implemented by autumn 2025. 21 selected pilot projects in the short procedure will be funded with up to 2,500 euros.

Why we are doing this

Our aim is to make Hamburg's city centre a place that is attractive and vibrant not only today, but also in the future. We want to promote innovative ideas and jointly develop new ways of using our city centre. The pilot projects are part of the Hamburg programme "Hidden potentials - joint development of the diversity of uses for a vibrant and resilient Hamburg city centre". The Ministry of Urban Development and Housing is supporting the programme with funds from the Federal Ministry of Housing, Urban Development and Building's "Sustainable Inner Cities and Centres" programme. The aim of the programme is to develop concepts for the future of Hamburg's city centre and to implement initial ideas.

The projects

Here we present some of the selected projects. An overview of all subsidised contributions and further information on pilot projects: Ideen finden Stadt, as well as the Hidden Potentials programme can be found here.

Playdate Hamburg

Playdate Hamburg
KuKuk Box GmbH

OTTO WULFF Placemaking GmbH
Where: Mönckebergbrunnen
When: until 31.8.2025


Playdate Hamburg aims to make Hamburg's city centre a more liveable place for everyone, especially families with child-friendly activities. The concept is to create a temporary playground with high-quality play equipment made from containers from the Port of Hamburg, produced by KuKuk Box. Utilisation will be documented to illustrate the potential for long-term play opportunities.

Pop up living - Hidden living space potential

Pop up living - Hidden living space potential
because of empty

vonwegenleer architecture collective
Location: Alter Fischmarkt 1

The project explores the potential of vacant office buildings in Hamburg's city centre for temporary residential use. The aim is to revitalise the city centre, create living space and test the permissibility and reversible architecture. The city centre becomes a real-life laboratory.

Editorial workshop

Editorial workshop
LU'UM

LU'UM
Location: 25 June - 11 July Hammaburg-Platz

The project is based on a fictitious neighbourhood - with its own mobile editorial workshop. It records and processes what is hidden in the urban space of the city centre. An issue of the magazine is published regularly in the form of a collage of what is and what is not there.

Take a seat - A long table for Hamburg city centre

Take a seat - A long table for Hamburg city centre
Nasch Kollektiv e.V.

Nasch Kollektiv e.V.
Location: 04.07. 18-22 h Small park on the north-west bank of the Binnenalster (near the sculpture "Die Windsbraut") approx. house number Neuer Jungfernstieg 23

A long table in a public space where people come together, exchange ideas and enjoy regional, seasonal delicacies. The Nasch Kollektiv would like to set up such a table several times a year at different locations in the city centre to enable a shared culinary experience and promote low-threshold access to plant-based, seasonal cuisine. The menu will be developed in creative phases, based on research into regional and climate-related changes in the availability of fruit and vegetables. In addition to the culinary experience, the aim is also to break down barriers between social groups and to propose and test new utilisation concepts for public spaces.

PERIOD - Paint the Town Red

PERIOD - Paint the Town Red
Amyra Radwan

Period Collective
Location: Hanseatische Materialverwaltung, toilets and other locations of the cooperation partners

PERIOD is a pilot project that raises awareness of period poverty and makes toilets accessible. Hygiene products are distributed and attention is generated with artistic posters. A specially designed map of the city centre shows where there are toilets and where free pads and tampons are available.

Hamburger spielGarten

Hamburger spielGarten
Martha Starke, tomorrow.now

Hauptkirche St. Petri, in cooperation with Manufaktur morgen, the Bürgerstiftung and other residents of Hammaburg-Platz.
Where: at the main church of St. Petri
When: 16 May (opening) - 26 September 2025 (closing festival)


The Hamburg spielGarten transforms a little-used space near the main church of St. Petri into a green oasis where understanding of nature and community can grow. Children and adults work together to create an edible learning landscape in which they experience ecological relationships through planting, harvesting and cooking. The spielGarten invites children to move, discover and reflect and offers space for community-building activities. As a consumer-free meeting place and model project for sustainable urban development, it promotes social interaction and creative learning in the heart of Hamburg.

Kid Koala's Public Space Invaders

Kid Koala
Corinne Merrell

Kampnagel Internationale Kulturfabrik GmbH
Location: 7 - 9 August AGE Colonnaden 72 and 13 + 15 August Gleishalle Oberhafen

With Public Space Invaders, Canadian DJ, author and theatre maker Kid Koala is bringing a temporary art arcade to Hamburg's city centre, inspired by arcades of the 70s and 80s. As part of the Kampnagel International Summer Festival, workshops and performances beyond market-based consumerism will take place there. The festival concludes with a street parade that turns the city centre into a stage for urban culture.

Downloads and further information


Our partners


The pilot projects are part of the Hamburg programme "Hidden potentials - community development of diverse uses for a vibrant and resilient Hamburg city centre", for which the Ministry of Urban Development and Housing receives funding from the "Sustainable inner cities and centres" funding programme of the Federal Ministry of Housing, Urban Development and Building.

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