Kolle Rebbe on good content that stays
Today's stop: Kolle Rebbe in the Speicherstadt. Here we meet Elena Bartrina y Manns, Head of KORELATION, a department for creative brand publishing.
Today's episode of Kreativstarter*innen takes us to the Speicherstadt warehouse district to visit Hamburg's biggest agency Kolle Rebbe. We meet Elena Bartrina y Manns. She is the head of KORELATION, a department for creative brand publishing. It sounds abstract at first, but in the end it's like the modern newsroom of tomorrow. This is where content strategists, marketing and social media experts, journalists and creatives work together with data analysts. The aim of this department is to create content for brands that doesn't circulate for a few weeks like a campaign, but gives brands long-term relevance. In an interview with Thomas Knüwer, you can find out how starting a career at Kolle Rebbe works. The creative starter checklist starts at minute 24:27.
About KORELATION
KORELATION is a new unit for creative brand publishing that brings together exciting talents and skills from the Kolle Rebbe and SinnerSchrader agencies. KORELATION starts with around 40 employees in the Speicherstadt and combines editorial with creative work processes. Content strategists, marketing and social media experts, journalists and creatives work together with data analysts according to the newsroom principle.
