Magazine
Cross Innovation

Cross Innovation

How creatives drive innovation in the economy as a whole.

"I found it exciting to be lost" - Cross Innovation with DESY

"If we penalise disruption, we are dead as a society"

„Die junge Generation ist vielfach schlauer. Sie sagen nämlich nicht mehr: Darf ich das? Sondern sie fragen: Warum geht das nicht?“

Wolf Lotter

The future next to the bookshelf

Employees of the Bücherhallen developed ideas for the library of the future in the Cultural Innovation Lab - and took away practical ideas for day-to-day business. A visit to the central library, where life is already happening between the shelves.

Also interesting

District office example: How co-creation can improve collaboration within the …

Behind the yellow grid façade of the Hamburg-Nord district office, Susanne Rengel is working on a cultural change with the Cross Innovation Hub.

More Circular Design! Karel Golta calls for a new era of design thinking

The innovation pioneer Karel Golta sees circular design as the key to a sustainable future. His plea: we need to redefine the way we design products.

"I found it exciting to be lost" - Cross Innovation with DESY

In the Cross Innovation Lab with the scientific institution DESY and HAW Hamburg, creative minds and researchers are setting off together. The goal: an oasis.

"Creatives need to get out of the artistic ivory tower"

As one of Europe's top advertisers, Ogilvy's Head of Creative Stephan Vogel is observing the digital revolution in the creative industry. His plea: creatives and technicians, unite! That way, talents will stay ahead of the game tomorrow despite AI.

How cross innovation can make flying more sustainable

The furnishing of aircraft cabins is currently not very sustainable, as the individual parts are heavy and can hardly be recycled, says entrepreneur Dr Christian-André Keun. He wants to change this - together with designer Sebastian Mends-Cole.

How cross innovations expand the scope for new solutions

The economy needs more cross innovations. Fraunhofer expert Dr Daniel Strecker explains in an interview why this is the case and what exactly the benefits are.

Innovation to go: The top 4 takeaways from Cross Innovation Day

A day of innovation and expertise to take home. That was the Cross Innovation Day under the motto "Changing perspectives - shaping the future together"