Time-to-market boost
If prototypes for innovations are already available, a big step has already been taken. But bringing a product or service to market requires persuasiveness, a willingness to take risks, stamina and expertise. We can help you!
Many concepts and prototypes of innovative products or services disappear into drawers - not because they have too little potential, but because the path from prototype to market maturity can be a real feat of strength. There are often hurdles and blockades, especially internally, when trying to find collaborators, resources and budgets. But there is also often too little time in day-to-day business for targeted engagement with potential customers and the iterative further development of the prototype.
Market-ready prototypes and concrete action plans
In the "Time-to-Market Boost" format, we support your company in turning existing concepts into reality. In just four format days, prototypes are tested with suitable target groups, optimised with creatives and internal pitfalls are explored and addressed. The goal: a market-ready prototype and a concrete action plan for the market launch.
Benefits:
- Access to specific target groups (B2C in cooperation with market research agency) and testing of the prototype with the target group (B2B/B2C)
- Validation and optimisation of the prototype with creatives in guided methodical processes
- Identification of internal implementation hurdles and concrete action plan for the next steps
- Constructive change of perspective through collaboration with creatives from different disciplines
- Open innovation setting: exchange with up to two other companies outside the creative industries
Target group:
Companies of all sectors and sizes outside the creative industries with existing concepts or prototypes
Next date:
On request
