Time-to-market boost
If prototypes for innovations are already available, a big step has already been taken. But bringing a product or service to market requires persuasiveness, a willingness to take risks, stamina and expertise. We can help you!
Many concepts and prototypes of innovative products or services disappear into drawers - not because they have too little potential, but because the path from prototype to market maturity can be a real feat of strength. There are often hurdles and blockades, especially internally, when trying to find collaborators, resources and budgets. But there is also often too little time in day-to-day business for targeted engagement with potential customers and the iterative further development of the prototype.
Market-ready prototypes and concrete action plans
In the "Time-to-Market Boost" format, we support your company in turning existing concepts into reality. In just four format days, prototypes are tested with suitable target groups, optimised with creatives and internal pitfalls are explored and addressed. The goal: a market-ready prototype and a concrete action plan for the market launch.
Benefits:
- Access to specific target groups (B2C in cooperation with market research agency) and testing of the prototype with the target group (B2B/B2C)
- Validation and optimisation of the prototype with creatives in guided methodical processes
- Identification of internal implementation hurdles and concrete action plan for the next steps
- Constructive change of perspective through collaboration with creatives from different disciplines
- Open innovation setting: exchange with up to two other companies outside the creative industries
Target group:
Companies of all sectors and sizes outside the creative industries with existing concepts or prototypes
Next date:
On request
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Contact persons
- Marc Behlau
- Programme Manager Cross Innovation Hub
- 040 2372435-81
- Marc.Behlau@kreativgesellschaft.org Kurzbiografie
Marc Behlau is the programme manager for the conception and implementation of the Cross Innovation Hub formats. He is also responsible for the documentation and evaluation of these. Following a bachelor's degree in business administration with a focus on brand communication, Marc completed his Master of Science in Global Technology & Innovation Management at the Technical University of Hamburg. Marc has found his passion in the field of innovation management and his knowledge fits perfectly with the mission of the Cross Innovation Hub: supporting companies from different industries in finding innovations through cross innovation processes.
The Cross Innovation Hub is co-financed by the European Regional Development Fund (ERDF).
- Nicole Wittek
- Partner Manager Cross Innovation Hub
- 040 2372435-85
- Nicole.Wittek@kreativgesellschaft.org Kurzbiografie
Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub. Nicole studied Cultural Studies, Media Studies and Business Administration in her Bachelor's degree and specialised in Cultural Studies in her Master's degree at the University of Regensburg. In Regensburg, she helped build up the area of cultural and creative industries promotion and was largely responsible for the development and management of the inner-city creative centre. During her studies and beyond, she organised numerous projects at the interface of culture, creative industries and urban development on a voluntary basis.
Most recently, she worked in an interdisciplinary Hamburg office for urban development. There she conceived co-creative formats in the field of placemaking and implemented them in projects on inner-city development and mobility. Nicole is a founding member and board member of the Hamburg association obenstadt e.V., which campaigns for more multifunctional roof uses in Hamburg and was co-initiator of the first Hamburg Roof Days.
