Initiatives of theHamburg Kreativ Gesellschaft
Innovation does not have to be a major investment - it is much more important to live a culture of innovation within the company. This means that creative innovation work is integrated step by step into everyday working life. We take the first step!
When day-to-day operations consume all resources, investments in the future are difficult to realise. Something is always more important. But we know that: Carrying on as before is not a model for the future. But how can companies ensure that they not only survive in the long term, but are also profitable? With a living culture of innovation!
At the Innovation Culture Starter Workshop, we teach the most important basics of how you can integrate creative innovation work into the day-to-day work of your company and your employees in just half a day. Innovation experts and the best creative minds in Hamburg come together here to work with you to make innovation possible "on the side". In rotating table discussions with creative experts, we identify your problems, sharpen your company-specific challenges and provide you with initial individual solutions.
Initial approaches can be deepened in advanced modules (optional).
Companies of all sectors and sizes outside the creative industries
On request
Marc Behlau is the programme manager for the conception and implementation of the Cross Innovation Hub formats. He is also responsible for the documentation and evaluation of these. Following a bachelor's degree in business administration with a focus on brand communication, Marc completed his Master of Science in Global Technology & Innovation Management at the Technical University of Hamburg. Marc has found his passion in the field of innovation management and his knowledge fits perfectly with the mission of the Cross Innovation Hub: supporting companies from different industries in finding innovations through cross innovation processes.
The Cross Innovation Hub is co-financed by the European Regional Development Fund (ERDF).
Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub. Nicole studied Cultural Studies, Media Studies and Business Administration in her Bachelor's degree and specialised in Cultural Studies in her Master's degree at the University of Regensburg. In Regensburg, she helped build up the area of cultural and creative industries promotion and was largely responsible for the development and management of the inner-city creative centre. During her studies and beyond, she organised numerous projects at the interface of culture, creative industries and urban development on a voluntary basis.
Most recently, she worked in an interdisciplinary Hamburg office for urban development. There she conceived co-creative formats in the field of placemaking and implemented them in projects on inner-city development and mobility. Nicole is a founding member and board member of the Hamburg association obenstadt e.V., which campaigns for more multifunctional roof uses in Hamburg and was co-initiator of the first Hamburg Roof Days.
