Attack your Business or Product
The world is changing - change your company too! We will turn your current business model, product or service on its head and radically rethink everything
Are you looking for visionary input for your company? The Attack your Business and Attack your Product formats scrutinise your business model, product or service and suggest innovative approaches. We will guide you through an intensive 3.5-day process in a protected collaboration room with a maximum of two other companies. Always at your side: creative experts who combine knowledge in new ways and challenge your company productively.
Carrying on as before is not a model for the future
If you want to survive the crises of these times, you need the will to constantly evolve. At best, every product and every business model is state of the art - and usually outdated again some time later. The world is changing - change your business too! We turn your current business model and/or product on its head and radically rethink it. Maximum change of perspective - maximum outcome for innovations. Let's attack your business!
Benefits:
- At least 3 solution approaches for new business models/fields or products/services
- In-depth analysis of the future of your industry
- Selected creative experts who will productively challenge your company
- Constructive change of perspective
- Transfer of methodological expertise and enablement to establish your own innovation culture
- Cross-industry exchange with other participating companies
Target group:
Companies of all sectors and sizes outside of the creative industries
Next dates:
On request
Don't miss a thing!
Subscribe to our newsletter and receive compact information about calls for proposals, programmes and events once a month.
Contact
- Sean Weingarten
- Programme Manager Cross Innovation Hub
- 040 2372435-53
- Sean.Weingarten@kreativgesellschaft.org Kurzbiografie
Sean Weingarten is Programme Manager in the Conception & Implementation department of the Cross Innovation Hub. Previously, he was part of the Consulting & Training team, where he worked as project manager for the third round of the Creative Future Academy and the Music WorX Incubator 2022.
He completed his studies at HafenCity University Hamburg in the Culture of the Metropolis programme in 2017. This was followed by a phase of reorientation from cultural studies to artistic-practical work. He studied Digital Media at Leuphana University Lüneburg and Digital Arts at the City University of Hong Kong until 2023.
- Nicole Wittek
- Partner Manager Cross Innovation Hub
- 040 2372435-85
- Nicole.Wittek@kreativgesellschaft.org Kurzbiografie
Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub. Nicole studied Cultural Studies, Media Studies and Business Administration in her Bachelor's degree and specialised in Cultural Studies in her Master's degree at the University of Regensburg. In Regensburg, she helped build up the area of cultural and creative industries promotion and was largely responsible for the development and management of the inner-city creative centre. During her studies and beyond, she organised numerous projects at the interface of culture, creative industries and urban development on a voluntary basis.
Most recently, she worked in an interdisciplinary Hamburg office for urban development. There she conceived co-creative formats in the field of placemaking and implemented them in projects on inner-city development and mobility. Nicole is a founding member and board member of the Hamburg association obenstadt e.V., which campaigns for more multifunctional roof uses in Hamburg and was co-initiator of the first Hamburg Roof Days.
What our customers say about the format
"In a three-day process, we had our business model challenged by creative practitioners to develop new ideas and opportunities. The format was excellent and very well thought out. Probably the best workshop conceptually that I have attended."
Felix Bäuerle
Sustainability Manager Product Innovation at Beiersdorf
"Working with the creatives was more than just an impetus to develop new ideas. Rather, it was the conception of the future of our company."
Carsten Freese
Digital Development at Zara (Inditex)
"Through our collaboration with the Kreativ Gesellschaft, we have realised how important it is to drive the innovation process in our company and how invigorating it is to integrate people from completely different areas into this process."
Stefan Paschko
Managing Director at Spiegelberg Medizintechnik
"It was valuable to have our business model looked at from a completely different perspective. The demands on the creatives were very high, as we had already tried out many things ourselves."
