Cross Innovation Class
In the Cross Innovation Class, students from various disciplines design innovative prototypes for your company. The focus: sustainable innovations.
In the Cross Innovation Class, students from different subject areas meet companies from all sectors and of all sizes. In interdisciplinary teams, they spend a semester developing innovative prototypes focussing on the topic of sustainability. The advantage? Companies get an unbiased, fresh view of the young generation from the outside and work exclusively with potential junior staff. Students familiarise themselves with all phases of product development, gain practical experience and meet potential employers. The methods used include design thinking and foresight.
Partner universities 2025:
Wedel University of Applied Sciences (IT Engineering and Computer Engineering degree programmes), the Hamburg Academy of Fashion & Design (Product Design degree programme), Brand University (Digital Design) and Leuphana University Lüneburg (Environmental Sciences degree programme)
Benefits:
- Innovative, sustainable ideas and concepts through different expertise in cross-disciplinary teams
- Unbiased, fresh view from the outside by a young generation
- Access to highly qualified junior staff
- Employer branding
- Cross-industry exchange with up to three other participating companies
- Technically functioning prototype as the end result
- High-profile format
Target group:
Companies and public institutions that would like to implement a project with potential junior staff.
Next date:
April 2025
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Contact persons
- Marc Behlau
- Programme Manager Cross Innovation Hub
- 040 2372435-81
- Marc.Behlau@kreativgesellschaft.org Kurzbiografie
Marc Behlau is the programme manager for the conception and implementation of the Cross Innovation Hub formats. He is also responsible for the documentation and evaluation of these. Following a bachelor's degree in business administration with a focus on brand communication, Marc completed his Master of Science in Global Technology & Innovation Management at the Technical University of Hamburg. Marc has found his passion in the field of innovation management and his knowledge fits perfectly with the mission of the Cross Innovation Hub: supporting companies from different industries in finding innovations through cross innovation processes.
The Cross Innovation Hub is co-financed by the European Regional Development Fund (ERDF).
- Nicole Wittek
- Partner Manager Cross Innovation Hub
- 040 2372435-85
- Nicole.Wittek@kreativgesellschaft.org Kurzbiografie
Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub. Nicole studied Cultural Studies, Media Studies and Business Administration in her Bachelor's degree and specialised in Cultural Studies in her Master's degree at the University of Regensburg. In Regensburg, she helped build up the area of cultural and creative industries promotion and was largely responsible for the development and management of the inner-city creative centre. During her studies and beyond, she organised numerous projects at the interface of culture, creative industries and urban development on a voluntary basis.
Most recently, she worked in an interdisciplinary Hamburg office for urban development. There she conceived co-creative formats in the field of placemaking and implemented them in projects on inner-city development and mobility. Nicole is a founding member and board member of the Hamburg association obenstadt e.V., which campaigns for more multifunctional roof uses in Hamburg and was co-initiator of the first Hamburg Roof Days.
