Baloise Insurance: The green pension scheme
Baloise (formerly Basler) developed the pension scheme of the future in the Cross Innovation Lab.
Baloise developed the pension scheme of the future in the Cross Innovation Lab: sustainable, digital and personalised
The challenge
Many people dread the topic of retirement provision - it is difficult to access, still feels far away and it is often unclear where exactly their money is invested. For this reason, Baloise (formerly Baloise) Insurance has dedicated itself to the topic and asked itself what retirement provision can look like without the negative stigma of insurance.
Output
The result is a sustainable insurance product for all income levels. The pension scheme builds up capital by investing in FNG-certified funds and thus has a positive impact on the environment during the customer's working life. Baloise goes beyond the FNG label by developing its own sustainability criteria. To this end, a think tank with experts is being set up to engage in a public discourse on the topic of sustainable investment.
Customers should be able to flexibly choose which sustainability criteria they would like to focus on at any time and thus participate transparently in the impact of their money.
"It was exciting to see how complicated topics can be presented in a simplified and positive way with external glasses."
Format & method
In the Cross Innovation Lab, companies come together in changing constellations over a period of six weeks to work together on product developments in a stimulating environment. Experts from the creative industries are specifically involved in the process.
- Field research: At the beginning, the challenges of the companies are analysed in a new kind of depth in collaboration with creative professionals - and their fresh perspective from the outside.
- Workshop phase: In a total of four workshop/lab days, the companies develop new solutions together with selected creative professionals.
- Feedback loops: Between the labs, a concept review takes place with all participating companies in order to further improve the products through joint feedback and exchange.
In the iterative work process, companies develop new products or product adaptations in significantly less time.
Photo: Paul Blenkhorn via unsplash
Our partner: Baloise Insurance
Baloise Versicherung, which has been in existence for over 150 years, sees itself as a comprehensive service provider for insurance and pensions. With 1,500 employees, the company is part of the Baloise Group, a comprehensive financial services provider in Switzerland with a business volume of around 1.21 billion euros.
