Der Cross Innovation Hub wird mit Mitteln aus dem Europäischen Fonds für regionale Entwicklung (EFRE) co-finanziert.

food industry

apetito: New business fields through smart products

Abstimmung an Werbeträgern durch GestensteuerungAbstimmung an Werbeträgern durch Gestensteuerung

In the Cross Innovation Class, students from the disciplines of design, sound and smart technology developed new solutions to improve the service benefits of food catering for senior citizens.

Challenge

Smart products set new standards in terms of aesthetics, emotion and experience. They interact with the user and adapt to individual needs. In order to meet these success criteria, interdisciplinary team constellations are required. This has been recognised by apetito, a company for communal catering. They relied on the input of interdisciplinary student teams in the Cross Innovation Class.

An important market of apetito is the catering of senior citizens at home. In the Cross Innovation Class, students developed new solutions to increase the service value of food catering for senior citizens and their relatives.

Output

Two teams with students from three different universities and colleges worked on the company's challenge in the Cross Innovation Class. Due to the different team competencies, technically functional prototypes could be created in a single semester.

Team Tavoletta developed a smart tablet to expand the service offering with the following functions: Opening the door, announcing the driver, informing relatives of the amount of food eaten/nutritional values, connecting with other apetito customers via video telephony in order to establish and maintain social contacts.

Team Tito developed a smart drinking cup to prevent the dehydration problem that many elderly people suffer from. The cup measures the amount of liquid drunk by an integrated scale and reminds of drinking with optical and acoustic signals.

Format & Method

In the Cross Innovation Class, students from three to six different universities work in interdisciplinary teams on the practical challenges of the project partners.

  • The process follows the logic of design thinking: through iterative feedback loops with the partners, the teams approach a solution step by step.
  • The entire process is guided by the Cross Innovation Hub team and supervised by trained facilitators.
  • Prototypes can be created and tested in the workshops of the partner universities.

The Cross Innovation Class #2 will take place in winter semester 2019/20 on the topic of Smart City Solutions.

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Our partner: Otto Group

Founded in Germany in 1949, the Otto Group is now a globally operating trading and services group with around 51,800 employees in 30 major corporate groups and more than 30 countries in Europe, North and South America and Asia. In 2018/19 (28 February), the Otto Group generated a turnover of 13.5 billion euros according to preliminary estimates. With an online turnover of around 7.7 billion euros, it is one of the world's largest online retailers.

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Theo Haustein

contact

Theo Haustein

Cross Innovation Hub

T+49 40 879 7986 23

Was ist Cross Innovation

Cross Innovation Lab

Interdisciplinary teams approach innovation projects and needs of the industry on a temporary collaboration and exhibition area. learn more →

Cross Innovation

Was ist Cross Innovation? Warum ist die Kreativwirtschaft innovativ und was machen wir als Intermediär genau? Alle Antworten hier! →

Our formats

We are constantly developing new, experimental event formats in which creative people and professionals from other industries meet at eye level and develop collaboratively new ideas. learn more →

Partnerships

Building bridges instead of silos. As a partner of the Cross Innovation Hub, you are able to benefit from unconventional working constellations and an inspiring network. learn more →

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food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

food industry

apetito: New business fields through smart products

In the Cross Innovation Class interdisciplinary student teams developed smart products

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