Attack your Business X smartDIVE
Business model innovations for the port industry - a cooperation between homePORT & Cross Innovation Hub
The port industry is facing major challenges. Strict environmental regulations, digitalisation, a shortage of skilled workers and intense competitive pressure are causing problems for many maritime companies. In order to develop sustainable technologies, increase efficiency and remain competitive, innovative solutions are required - both in terms of design and implementation. With us, you get both!
With innovative technologies to the harbour of the future
For the Attack your Business X smartDIVE programme, two top players in business and innovation promotion are merging: the Cross Innovation Hub of Hamburg Kreativ Gesellschaft brings companies together with the best minds in Hamburg's creative scene in open innovation formats. Interdisciplinary collaboration is used in a targeted manner to break up entrenched internal processes and allow creative impulses from outside. One of the most popular formats is Attack your Business. In just 3 workshop days, it radically scrutinises your current business model, puts it to the test in various future scenarios and collaboratively develops new, innovative approaches. Attack your Business forms the first, conceptual part of the process.
With a solution approach in the bag, the second part begins: smartDIVE - Skills Edition - carried out by tech enabler and innovation community homePORT of the HPA Hamburg Port Authority. smartDIVE focuses on the technological realisation of the developed solution ideas - with the transfer of industry-specific know-how, an MVP (Minimum Viable Product) and a well-founded market test - developed in 3 workshop days.
Structure:
Module I: Attack your Business by Cross Innovation Hub (3 days)
- Level 1: Rethink (confronting the future)
- Level 2: Recombine (development of radical ideas)
- Level 3: Redesign (filter for feasibility & deepening)
Module II: smartDIVE by homePORT (3 Days)
- Level 4: Startup (Lean Startup & Agile Customer Development expertise)
- Level 5: Rapid Prototyping (hands-on with MVP)
- Level 6: Evaluate (follow-up through case study and action plan)
Both modules can also be booked independently of each other.
Target group:
Companies of all sizes from the maritime industry
The benefits:
- Cross innovation solutions with the best of Hamburg's creative scene and access to industry-specific technology and methodological knowledge with a focus on implementation
- All-in package from the idea to the MVP in just 6 days: 2 modules of 3 workshop days each
- Modules build on each other, but can also be booked independently if desired
- At least 3 solution approaches for new business models/fields
- Technology scouting and use case screening: MVP and product-market fit for an innovative idea
- Validation of a solution idea/case study
- Access to industry-specific and cross-industry network
- Imparting methodological expertise and enablement to establish your own innovation culture
Next date:
- Attack your Business: on request
- smartDIVE: afterwards, to be arranged individually
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All information at a glance
Contact persons
- Nicole Wittek
- Partner Manager Cross Innovation Hub
- 040 2372435-85
- Nicole.Wittek@kreativgesellschaft.org Kurzbiografie
Nicole Wittek is responsible for cooperation and partner management at the Cross Innovation Hub. Nicole studied Cultural Studies, Media Studies and Business Administration in her Bachelor's degree and specialised in Cultural Studies in her Master's degree at the University of Regensburg. In Regensburg, she helped build up the area of cultural and creative industries promotion and was largely responsible for the development and management of the inner-city creative centre. During her studies and beyond, she organised numerous projects at the interface of culture, creative industries and urban development on a voluntary basis.
Most recently, she worked in an interdisciplinary Hamburg office for urban development. There she conceived co-creative formats in the field of placemaking and implemented them in projects on inner-city development and mobility. Nicole is a founding member and board member of the Hamburg association obenstadt e.V., which campaigns for more multifunctional roof uses in Hamburg and was co-initiator of the first Hamburg Roof Days.
- Raffaela Seitz
- Project Manager Cross Innovation Hub (on parental leave)
- 040 2372435-83
- Raffaela.Seitz@kreativgesellschaft.org Kurzbiografie
Raffaela Seitz has shared the management of the Cross Innovation Hub with Louisa Steinwärder since 2021. Previously, she was dedicated to the conception and organisation of cross-industry offers in the area of the Cross Innovation Hub.
As a cultural studies graduate (Leuphana University of Lüneburg) and art historian (University College London) with a background in economics (University of Mannheim, Leuphana University of Lüneburg, London School of Economics and Political Science), Raffaela Seitz works at the interface of art, culture, science and business. Before joining the Kreativ Gesellschaft team, Raffaela Seitz worked in strategic innovation consulting and trend research.
The Cross Innovation Hub is supported by the European Regional Development Fund(ERDF).
