Attack your Business X smartDIVE

The port industry is facing major challenges. Strict environmental regulations, digitalisation, a shortage of skilled workers and intense competitive pressure are causing problems for many maritime companies. In order to develop sustainable technologies, increase efficiency and remain competitive, innovative solutions are required - both in terms of design and implementation. With us, you get both!

With innovative technologies to the harbour of the future

For the Attack your Business X smartDIVE programme, two top players in business and innovation promotion are merging: the Cross Innovation Hub of Hamburg Kreativ Gesellschaft brings companies together with the best minds in Hamburg's creative scene in open innovation formats. Interdisciplinary collaboration is used in a targeted manner to break up entrenched internal processes and allow creative impulses from outside. One of the most popular formats is Attack your Business. In just 3 workshop days, it radically scrutinises your current business model, puts it to the test in various future scenarios and collaboratively develops new, innovative approaches. Attack your Business forms the first, conceptual part of the process.

With a solution approach in the bag, the second part begins: smartDIVE - Skills Edition - carried out by tech enabler and innovation community homePORT of the HPA Hamburg Port Authority. smartDIVE focuses on the technological realisation of the developed solution ideas - with the transfer of industry-specific know-how, an MVP (Minimum Viable Product) and a well-founded market test - developed in 3 workshop days.

Structure:

Module I: Attack your Business by Cross Innovation Hub (3 days)

• Level 1: Rethink (confronting the future)
• Level 2: Recombine (development of radical ideas)
• Level 3: Redesign (filter for feasibility & deepening)

Module II: smartDIVE by homePORT (3 Days)

• Level 4: Startup (Lean Startup & Agile Customer Development expertise)
• Level 5: Rapid Prototyping (hands-on with MVP)
• Level 6: Evaluate (follow-up through case study and action plan)

Both modules can also be booked independently of each other.

Target group:

Companies of all sizes from the maritime industry

The benefits:

• Cross innovation solutions with the best of Hamburg's creative scene and access to industry-specific technology and methodological knowledge with a focus on implementation
• All-in package from the idea to the MVP in just 6 days: 2 modules of 3 workshop days each
• Modules build on each other, but can also be booked independently if desired
• At least 3 solution approaches for new business models/fields
• Technology scouting and use case screening: MVP and product-market fit for an innovative idea
• Validation of a solution idea/case study
• Access to industry-specific and cross-industry network
• Transfer of methodological expertise and enablement to establish an in-house innovation culture

Duration:

• Attack your Business: 10-13 September 2024
• smartDIVE: afterwards, individually agreed