Magazine
Industry reports

Industry reports

Kreativstandort Hamburg: Regelmäßig aktualisierte Reports und Gespräche zu Themen, die die Branche bewegen.

Industry reports

Regularly updated reports on the submarkets of the creative industries

Music in Hamburg: creative engine and economic factor

Press in Hamburg: Digitalisation of a traditional industry

Design in Hamburg: Sustainable world design and AI as growth drivers

Film in Hamburg: Between great cinema and social media snippets

99.590

People work in the creative industries

Every 14.

employed person in Hamburg

28.302

of which are self-employed

12.28 billion

Euros in sales were generated in 2021

80.4 million

Euro of which by small entrepreneurs

4.4 billion

in the software/games segment, the submarket with the highest sales in 2021

All data is taken from the Goldmedia Location Monitor, according to the methodology of the BMWK Kultur- und Kreativwirtschaft (as of February 2024).

Industry talks

In dialogue with representatives from politics, administration and business on the trends and challenges of the creative industries

Auch interessant

Music WorX 2024: How the teams create new connections

Merging your own music collection or connecting freelance musicians with industry experts - the teams at the Music WorX incubator are working on visions that connect in 2024. We present the four innovative projects.

District office example: How co-creation can improve collaboration within the …

Behind the yellow grid façade of the Hamburg-Nord district office, Susanne Rengel is working on a cultural change with the Cross Innovation Hub.

Diversity is child's play: David Amoateng produces fair diversity dolls

David Amoateng didn't want to give his niece a white doll. But he couldn't find any alternatives in Germany. The Hamburg-based founder is now closing the gap in the market himself – and, with the support of Hamburg Kreativ Gesellschaft, is bringing more diversity into the nursery.

Sustainable fashion label tentation: from festival tent to unique fashion item

Katrin Rieber gives broken tents a second life. Her catwalk-ready tentation collection won a Silver Stripe Award - now the fashion designer is successfully selling it in her pop-up store Unique Mash.

How cross innovation can make flying more sustainable

The furnishing of aircraft cabins is currently not very sustainable, as the individual parts are heavy and can hardly be recycled, says entrepreneur Dr Christian-André Keun. He wants to change this - together with designer Sebastian Mends-Cole.

A road trip to Jupiter

As a salesman, André Cramer has seen hundreds of clothing shops from the inside. Then he decided to open one himself: La Tribune Noire, a shop for products from Black-Owned Businesses. The pop-up concept found its first home through the Frei_Fläche programme on the Alter Wall - and soon it grew enormously.

The future next to the bookshelf

Employees of the Bücherhallen developed ideas for the library of the future in the Cultural Innovation Lab - and took away practical ideas for day-to-day business. A visit to the central library, where life is already happening between the shelves.

"I found it exciting to be lost" - Cross Innovation with DESY

In the Cross Innovation Lab with the scientific institution DESY and HAW Hamburg, creative minds and researchers are setting off together. The goal: an oasis.

Industry reports

Industry reports

Regularly updated reports on the submarkets of the creative industries

Music in Hamburg: creative engine and economic factor

Press in Hamburg: Digitalisation of a traditional industry

Design in Hamburg: Sustainable world design and AI as growth drivers

Film in Hamburg: Between great cinema and social media snippets

99.590

Every 14.

28.302

12.28 billion

80.4 million

4.4 billion

Industry talks

In dialogue with representatives from politics, administration and business on the trends and challenges of the creative industries

Why should the creative industries organise themselves across sectors?

Games in Hamburg: Who's in it for the long haul, Michelle Zou?

What ideas do you have for Europe's future, Dr Christian Ehler?

Who answers the big questions, Michael Kellner?

Where are these people, Oetinger, Goodgame Studios and Mutabor?

How do creative interim uses last, Martin Wolfrat?

Auch interessant

Music WorX 2024: How the teams create new connections

District office example: How co-creation can improve collaboration within the …

Diversity is child's play: David Amoateng produces fair diversity dolls

Sustainable fashion label tentation: from festival tent to unique fashion item

How cross innovation can make flying more sustainable

A road trip to Jupiter

The future next to the bookshelf

"I found it exciting to be lost" - Cross Innovation with DESY