Magazine
Industry reports

Industry reports

Kreativstandort Hamburg: Regelmäßig aktualisierte Reports und Gespräche zu Themen, die die Branche bewegen.

Industry reports

Regularly updated reports on the submarkets of the creative industries

Design in Hamburg: Sustainable world design and AI as growth drivers

Film in Hamburg: Between great cinema and social media snippets

99.590

People work in the creative industries

Every 14.

employed person in Hamburg

28.302

of which are self-employed

12.28 billion

Euros in sales were generated in 2021

80.4 million

Euro of which by small entrepreneurs

4.4 billion

in the software/games segment, the submarket with the highest sales in 2021

All data is taken from the Goldmedia Location Monitor, according to the methodology of the BMWK Kultur- und Kreativwirtschaft (as of February 2024).

Industry talks

In dialogue with representatives from politics, administration and business on the trends and challenges of the creative industries

How do creative interim uses last, Martin Wolfrat?

Games in Hamburg: Who's in it for the long haul, Michelle Zou?

What ideas do you have for Europe's future, Dr Christian Ehler?

Who answers the big questions, Michael Kellner?

Where are these people, Oetinger, Goodgame Studios and Mutabor?

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The future next to the bookshelf

Employees of the Bücherhallen developed ideas for the library of the future in the Cultural Innovation Lab - and took away practical ideas for day-to-day business. A visit to the central library, where life is already happening between the shelves.

How cross innovation can make flying more sustainable

The furnishing of aircraft cabins is currently not very sustainable, as the individual parts are heavy and can hardly be recycled, says entrepreneur Dr Christian-André Keun. He wants to change this - together with designer Sebastian Mends-Cole.

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Katrin Rieber gives broken tents a second life. Her catwalk-ready tentation collection won a Silver Stripe Award - now the fashion designer is successfully selling it in her pop-up store Unique Mash.

District office example: How co-creation can improve collaboration within the …

Behind the yellow grid façade of the Hamburg-Nord district office, Susanne Rengel is working on a cultural change with the Cross Innovation Hub.

Diversity is child's play: David Amoateng produces fair diversity dolls

David Amoateng didn't want to give his niece a white doll. But he couldn't find any alternatives in Germany. The Hamburg-based founder is now closing the gap in the market himself – and, with the support of Hamburg Kreativ Gesellschaft, is bringing more diversity into the nursery.