Ein Projekt der Behörde für Kultur und Medien und der Hamburg Kreativ Gesellschaft.

Get started with music

Get started with music

The music industry is proving to be a solution-oriented and flexible industry in the digital transformation. We promote courage and entrepreneurial spirit with Music WorX.

    Get started with music

    The music industry is proving to be a solution-oriented and flexible industry in the digital transformation. We promote courage and entrepreneurial spirit with Music WorX.
    The times when records, cassettes and CDs marked a fixed material value for musical works are a thing of the past. The radically changed production and distribution conditions of the digital environment present the music industry with great challenges. At the same time, the industry is proving to be a pioneer with its flexibility and curiosity when it comes to developing and implementing specific, cutting-edge solutions.

    Innovation in the music industry

    We believe in the innovativeness of passionate founders and start-ups in the music and media industry. Our Music WorX support programme provides an elementary component of a functioning ecosystem for the music industry. We take advantage of the strengths of the Hamburg industry with its large labels, publishing houses and media houses, international conferences and festivals as well as the dynamic start-up scene, to create the best possible breeding ground for the inventive talent of the music business.

    Four teams, three months

    Music WorX is one of the few accelerators worldwide, specifically aimed at start-ups and entrepreneurs from the music industry. Up to four new companies are funded through a compact, three-month programme and work hard with the support of experts and mentors from Hamburg’s music industry to develop their business ideas even further. Batch six of Music WorX will last from September 3 till November 30, 2018.

    International start-ups

    The Music WorX Accelerator programme is aimed at founders from all over Europe who want to realise their start-up in Hamburg. Throughout the programme, their work will be based in Hamburg. Once the programme has finished, the company headquarters should remain in Hamburg and/or relevant business relations in Hamburg should be maintained and expanded. Music WorX is financed and organised by the public sector but also cooperates very closely with a large number of companies from the music industry.

    Apply to Music WorX!

    Claudia Wondratschke


    Claudia Wondratschke

    Event management

    T+49 – 40 – 879 7986 25
    Jenny Kornmacher


    Jenny Kornmacher

    Project Manager Cross Innovation Hub

    T+49 – 40 – 879 7986 21
    alle Termine


    Financial support

    Each team receives €5,000 for support services to develop a business idea.

    Cost-of-living allowance

    €1,500 per person (for up to 3 persons per team) as a subsidy for living costs

    Personal coaching

    Participating teams receive an individually created qualification programme in the form of weekly workshops and individual consultation based on their needs.


    We bring our start-ups with Hamburg companies together and network with relevant industry representatives.

    Reeperbahn Festival Conference

    Make contacts and present ideas: All teams will receive free accreditation and the opportunity to present their ideas at the Reeperbahn Festival Conference and Reeperbahn Festival.

    Flexible co-workingplaces

    During the three-month programme, the teams will have flexible workplaces in a coworking space in Hamburg.


    The founders Markus Schwarzer and Jakob Höflich convinced the expert jury with the presentation of their app Groovecat, which enables users to combine photos and music into personal music moments. The photos, backed with music, can be shared with friends and acquaintances and stored in personal albums.


    The founders Fabio Buccheri, Fatih Inan, Pascal Kuemper and Jörg Kahlhöfer have launched an online platform for virtual live concerts: NOYS VR. Musicians perform live in virtual reality while fans around the world use VR headsets to participate in the concerts and interact with each other.


    With the Indigo Beat Machine by Indigo Engineering, founder Johann Vollmer focuses on the topic of "co-created music": users of the "Loop Station", initially designed as an Android app, can access their self-composed tracks via an open online library and provide them to other users as "sound snippets".


    Professional live music in a living room atmosphere: In the second Music WorX year, the founders of SofaConcerts.org, Marie-Lene Armingeon and Miriam Schütt convinced the jury. With their internet platform, they enable artists, provider of private rooms and fans to get in touch with each other and organize concerts in private rooms.


    In the first year, two projects were in the spotlight: The crowdfunding platform ADDACT by Hilko Aikens and Dirk Veit facilitates fans to invest together in concerts of their favourite bands. Janine Hélène Lubasy convinced with the software MATE, which supports indie labels in the preparation of administrative tasks.

    Selection of former participants