Initiatives of theHamburg Kreativ Gesellschaft

Wanted: Innovative business ideas for the music industry

Hamburg Kreativ Gesellschaft and the Ministry of Culture and Media are calling on up-and-coming start-ups and founders from all over Europe to apply for the Music WorX funding programme with innovative music tech ideas.

Wanted: Innovative business ideas for the music industry -

The Hamburg Kreativ Gesellschaft and the Ministry of Culture and Media are calling on up-and-coming start-ups and founders from all over Europe to apply for the Music WorX funding programme with innovative Music tech ideas for the Music WorX funding programme.

As part of the three-month programme, participants will receive effective support in developing their business idea through to marketability. A funding amount of 5,000 euros and a monthly living allowance of 1,500 euros per team provide the financial development framework, while workshops, training and individual coaching strengthen entrepreneurial expertise. In addition, access to a mentor network provides valuable contacts and flexible coworking spaces provide an inspiring workspace. High-profile presentation areas await participants at the Music WorX Pitch and at the conference part of the Reeperbahn Festival 2024.

The most promising start-ups will be selected by an expert jury. The jury members include Lena Ingwersen (Managing Director at Music Cities Network, Keychange Innovator), Julian Krohn (Director Music & Audio at Scholz & Friends), Johannes Rösing (Music Department, Hamburg Ministry of Culture and Media) and Marec Lerche (Head of Business Development at Warner Music Central Europe)

"We are looking for teams in the early stages of business development who want to take their ideas to the next level," explains Marie Schreiber, Programme Manager at Hamburg Kreativ Gesellschaft. "Our aim is to offer them an ideal development space in which they can turn their ideas into marketable products."

The Music WorX Incubator enables the selected teams to concentrate on developing their products and to set the pace and direction themselves. The teams retain full control over their ideas, as no company shares have to be sold.

Further information on the Music WorX Incubator and the application process can be found here. Interested parties can apply until 20 June using the online application form.

About the Music WorX Incubator

With Music WorX, the Ministry of Culture and Media has been specifically promoting the development of innovative business models in the music industry since 2011. Since 2014, it has been organising the Music WorX Incubator together with Hamburg Kreativ Gesellschaft. The programme has already supported successful companies such as Cyanite, Sofa Concerts, Ikonphon and NOYS VR. Music WorX attracts start-ups from all over Europe to Hamburg and makes the city a magnet for forward-looking creative companies.

About Hamburg Kreativ Gesellschaft

Hamburg Kreativ Gesellschaft is the city's organisation for the promotion of Hamburg's creative industries. As a direct contact and service centre, it is open to all creative players and companies in the Hanseatic city. More knowledge, space, funding and innovation for Hamburg's creatives - that is the mission to which Hamburg Kreativ Gesellschaft has dedicated itself since 2010.

Music WorX: News

The application phase has started. Apply now until 20 June for Music WorX 2024.

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Contact person

Jean Rehders -
  • Jean Rehders
  • Director of communications
  • 040 2372435-34
  • Kurzbiografie
  • Jean leitet die Kommunikationsabteilung der Hamburg Kreativ Gesellschaft und ist Ansprechpartner für Presse- und Medienvertreter*innen.

    Bevor er 2014 bei der Kreativ Gesellschaft zunächst als freier Mitarbeiter die Projektleitung der Entwicklung des Oberhafenquartiers übernahm, leitet er sieben Jahre lang die Öffentlichkeitsarbeit des MS Dockville Festivals in Hamburg-Wilhelmsburg. Neben allen kommunikativen Aufgaben war er für Vernetzung und Lobby-Arbeit verantwortlich und hat in dieser Funktion die Gründung, den Aufbau und das Wachstum des Festivals mitgestaltet und hat die Entwicklung zahlreicher Formate wie dem Spektrum Festival, dem Vogelball, dem Kunstcamp (heute: Artville) oder dem Kids-Projekt Lüttville begleitet. Zeitgleich zum Start bei der Kreativ Gesellschaft war er als Mit-Initiator der ersten Hallo Festspiele im Kraftwerk Bille in Hammerbrook beteiligt.

    An der Leuphana Universität in Lüneburg studierte Jean lange und erfolgreich Angewandte Kulturwissenschaften – mit Praxisstationen bei enja Records, München, der Hamburger Kunsthalle, den Freunden der Hamburger Kunsthalle e.V. sowie dem deutsch-französischen TV-Sender arte, Straßburg.

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