Initiatives of theHamburg Kreativ Gesellschaft
Music WorX is Europe's first publicly funded incubator for start-ups in the music & tech sector. We offer effective start-up support for founders in the music industry.
We promote your innovative business ideas at the interface of music and tech. Music WorX is an ideal development space where you determine the pace and direction yourself. By the way: Your ideas belong to you. You do not transfer any company shares to us after Music WorX.
Music WorX is an early stage programme, i.e. you already have an idea, perhaps you have developed a first prototype, but you are not yet ready for the market - because that is exactly where we want to take you. So for three months, Music WorX is all about your product. An integral part of the programme is the so-called Product Field. This method helps you to get to the heart of your product, to harmonise the perspectives of everyone involved, to find the focus, to tell the right story around your idea and to make the right decisions.
The 2023 teams started the programme on 4 September! Save the Date: Get to know all the teams and their ideas at the pitch on 30.11.2023.
Each team receives up to 5,000 euros for support services to further develop the business idea. For the duration of the programme, each team also receives a total of 1,500 euros per month as a living allowance.
You will regularly meet with all the teams in workshops and training sessions and get valuable input on topics ranging from team building to pitch training. In addition, you can expect individual personal coaching sessions with suitable experts as well as advice and exchange with experienced mentors from the music industry, tech and business.
At the end of the programme, you can expect the final Music WorX Pitch and with it the chance to win two jury prizes and one audience prize.
We will bring you together with Hamburg-based companies and connect you with relevant industry representatives: Look forward to participation and a pitch opportunity at the Reeperbahn Festival Conference 2023.
Marie ist im Bereich Beratung & Weiterbildung für alle Angebote für Studierende und Absolvent*innen sowie den Themenbereich Crowdfunding zuständig. Sie studierte Betriebswirtschaftslehre (B. Sc.) an der Christian-Albrechts-Universität zu Kiel und war mehrere Jahre lang als Studioassistentin bei verschiedenen Hörfunkprogrammen des NDR tätig.
Apply for Music WorX: Application deadline is 19 June 2023.
An expert jury will select the four best teams from the applications to take part in the Music WorX Incubator 2023.
Reality Check: How good is your idea and what do you want to invest? What is already there and what is still needed? What are your hidden potentials? We get to know you as a team and work out your resources and needs together with you. We critically examine your idea: What are its strengths and weaknesses? We highlight the roles, availabilities and motivations within your team and align them with each other. In the subsequent milestone get-together, you present your idea, your team and your new insights.
Value proposition, product design, go-to-market strategy: What can your product look like or be improved? How can you market it successfully? Which competences are necessary for this? What is your value proposition? We focus on the targeted (further) development of your product. In this process, you will be supported by needs-based offers from our coaching pool. Together with you, we develop strategies on how to use your resources in a targeted way to make your product competitive. In the subsequent milestone get-together, you will present your product and your new insights.
Brand, storytelling, speaker & pitch training, networking: What is your background? How do you define yourselves and your brand? How do you pitch your project to customers or investors? How can you unite all the previously developed aspects in a narrative? Together with your team, we will determine your needs and present you with individual offers for your further development.
The Music WorX Pitch is the final event of the programme. Now it's time to get your idea out into the world. At the Music WorX Pitch, all teams pitch their business ideas to an audience of industry experts and interested parties.
Even after the project has run its course, we are available for teams, network and provide advice. If necessary, we help with the path to follow-up funding.
Speaker for Music Industry
Ministry of Culture and Media Hamburg
Specialist in CCI Business & Entrepreneurship
Humak University of Applied Sciences, Creve CCI business services
Manager Digital Business Central Europe & Marketing Labs
Universal Music Central Europe
