Initiatives of theHamburg Kreativ Gesellschaft

Music WorX

3 months term

Music WorX is Europe's first publicly funded incubator for start-ups in the music & tech sector. We offer effective start-up support for founders in the music industry.

Music WorX -

We promote your innovative business ideas at the interface of music and tech. Music WorX is an ideal development space where you determine the pace and direction yourself. By the way: Your ideas belong to you. You do not transfer any company shares to us after Music WorX.

Music WorX is an early stage programme, i.e. you already have an idea, perhaps you have developed a first prototype, but you are not yet ready for the market - because that is exactly where we want to take you. So for three months, Music WorX is all about your product. An integral part of the programme is the so-called Product Field. This method helps you to get to the heart of your product, to harmonise the perspectives of everyone involved, to find the focus, to tell the right story around your idea and to make the right decisions.

Music WorX: News

The 2023 teams started the programme on 4 September! Save the Date: Get to know all the teams and their ideas at the pitch on 30.11.2023.

Contact

Marie Schreiber -
  • Marie Schreiber
  • Projektmanagerin Beratung & Weiterbildung
  • +49 40 2372435 56
  • Kurzbiografie
  • Marie ist im Bereich Beratung & Weiterbildung für alle Angebote für Studierende und Absolvent*innen sowie den Themenbereich Crowdfunding zuständig. Sie studierte Betriebswirtschaftslehre (B. Sc.) an der Christian-Albrechts-Universität zu Kiel und war mehrere Jahre lang als Studioassistentin bei verschiedenen Hörfunkprogrammen des NDR tätig.

Programme schedule 2023

May - June 2023

Application phase

Apply for Music WorX: Application deadline is 19 June 2023.

June - July 2023

Selection procedure

An expert jury will select the four best teams from the applications to take part in the Music WorX Incubator 2023.

September 2023

Idea & Team

Reality Check: How good is your idea and what do you want to invest? What is already there and what is still needed? What are your hidden potentials? We get to know you as a team and work out your resources and needs together with you. We critically examine your idea: What are its strengths and weaknesses? We highlight the roles, availabilities and motivations within your team and align them with each other. In the subsequent milestone get-together, you present your idea, your team and your new insights.

September - October 2023

Product and user focus

Value proposition, product design, go-to-market strategy: What can your product look like or be improved? How can you market it successfully? Which competences are necessary for this? What is your value proposition? We focus on the targeted (further) development of your product. In this process, you will be supported by needs-based offers from our coaching pool. Together with you, we develop strategies on how to use your resources in a targeted way to make your product competitive. In the subsequent milestone get-together, you will present your product and your new insights.

October - November 2023

Network & Story

Brand, storytelling, speaker & pitch training, networking: What is your background? How do you define yourselves and your brand? How do you pitch your project to customers or investors? How can you unite all the previously developed aspects in a narrative? Together with your team, we will determine your needs and present you with individual offers for your further development.

30. November 2023

Music WorX Pitch

The Music WorX Pitch is the final event of the programme. Now it's time to get your idea out into the world. At the Music WorX Pitch, all teams pitch their business ideas to an audience of industry experts and interested parties.

After Music WorX

Even after the project has run its course, we are available for teams, network and provide advice. If necessary, we help with the path to follow-up funding.

Jury

Jakob Höflich -

Jakob Höflich

Johannes Rösing -

Johannes Rösing

Speaker for Music Industry

Ministry of Culture and Media Hamburg

Julian Krohn -

Julian Krohn

Director Music & Audio

Scholz & Friends

Lena Ingwersen - Credit: Katja Ruge

Lena Ingwersen

Managing Director

Music Cities Network, Keychange Innovator

Marec Lerche -

Marec Lerche

Oke Göttlich -

Oke Göttlich

CEO

Göttlich GmbH and Music Zebralution

Mentors

Bastian Springer -

Bastian Springer

Programm-Manager

InnoFounder IFB Innovationsstarter GmbH

Claudia Schwarz -

Claudia Schwarz

Vice President

MusicTech Germany

Daniel Crane -

Daniel Crane

Program Director

Center for Creative Entrepreneurship

David Stammer -

David Stammer

Dietmar Schlumbohm -

Dietmar Schlumbohm

CEO

Phononet GmbH

Jakob Höflich -

Jakob Höflich

Julian Krohn -

Julian Krohn

Director Music & Audio

Scholz & Friends

Leena Janhila -

Leena Janhila

Specialist in CCI Business & Entrepreneurship

Humak University of Applied Sciences, Creve CCI business services

Lena Ingwersen - Credit: Katja Ruge

Lena Ingwersen

Managing Director

Music Cities Network, Keychange Innovator

Malte Lackmann -

Malte Lackmann

Owner

LIVE ARTIST Management

Marec Lerche -

Marec Lerche

Matthias Tode -

Matthias Tode

CEO

Ohrfilm e.K.

Oke Göttlich -

Oke Göttlich

CEO

Göttlich GmbH and Music Zebralution

Sebastian Twele -

Sebastian Twele

Vincent Hilpert -

Vincent Hilpert

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Wir verwenden Cookies und erheben mit Hilfe des datenschutzfreudlichen Webanalyticsdiensts Matomo Daten über die Nutzung unserer Webseite. Diese Nutzerdaten sind anonymisiert und verbleiben bei uns, d.h. sie werden nicht mit Dritten geteilt. Sie können unter “Einstellungen” der Erhebung von Nutzerdaten widersprechen. Weitere Informationen erhalten Sie in unserer Datenschutzerklärung.

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