Initiatives of theHamburg Kreativ Gesellschaft
Music WorX is Europe's first publicly funded incubator for start-ups in the music & tech sector. We offer effective start-up support for founders in the music industry.
We promote your innovative business ideas at the interface of music and tech. Music WorX is an ideal development space where you determine the pace and direction yourself. By the way: Your ideas belong to you. You do not transfer any company shares to us after Music WorX.
Music WorX is an early stage programme, i.e. you already have an idea, perhaps you have developed a first prototype, but you are not yet ready for the market - because that is exactly where we want to take you. So for three months, Music WorX is all about your product. An integral part of the programme is the so-called Product Field. This method helps you to get to the heart of your product, to harmonise the perspectives of everyone involved, to find the focus, to tell the right story around your idea and to make the right decisions.
The application phase for Music WorX 2024 has ended. If you would like to be informed about the next application start, please enter your details in our contact form.
Marie ist im Bereich Beratung & Weiterbildung für alle Angebote für Studierende und Absolvent*innen sowie den Themenbereich Crowdfunding und den Music-WorX-Inkubator zuständig. Sie studierte Betriebswirtschaftslehre (B. Sc.) an der Christian-Albrechts-Universität zu Kiel und war mehrere Jahre lang als Studioassistentin bei verschiedenen Hörfunkprogrammen des NDR tätig.
Each team receives up to 5,000 euros for support services to further develop the business idea. For the duration of the programme, each team also receives a total of 1,500 euros per month as a living allowance.
You will regularly meet with all the teams in workshops and training sessions and get valuable input on topics ranging from team building to pitch training. In addition, you can expect individual personal coaching sessions with suitable experts as well as advice and exchange with experienced mentors from the music industry, tech and business.
At the end of the programme, you can expect the final Music WorX Pitch and with it the chance to win two jury prizes and one audience prize.
We will bring you together with Hamburg-based companies and connect you with relevant industry representatives.We will bring you together with Hamburg-based companies and network you with relevant industry representatives. Look forward to participating and having the opportunity to pitch at the Reeperbahn Festival 2024 conference.
The programme is aimed at early-stage start-up teams from all over Europe who have a business idea at the interface between music and tech.
In our application form, we ask for the most important information about your business idea and your team. If possible, please also submit a pitch deck to present your idea in detail. If you have any questions about your application, please get in touch with .
After the application deadline on June 20, 2024, an expert jury will select the most promising business ideas and invite the selected teams to a digital pre-pitch. Here, the jury will decide which four teams will participate in the incubator starting on August 26.
No, you can apply even before the company is officially founded. If you have already officially founded and registered the company, this is not a reason for exclusion.
At least 2 people per team should take part in the programme. We value diversity and welcome all applications - regardless of gender, nationality, ethnic or social background, religion, disability or age.
Ideally, you are still in the early stage, i.e. you are about to launch or have just launched but are not yet ready for the market - because that is exactly where we want to take you together. If you have already completed an accelerator programme, the incubator is probably no longer right for you.
Yes, each team receives up to €5,000 for support services to further develop the business idea. In addition, each team receives a total of €1,500 per month as a living allowance for the duration of the programme.
The programme will take place partly remotely and partly in person in Hamburg. We are planning the kick-off for the start of the programme on 26 and 27 August in Hamburg. In the following weeks, we will also meet for further workshops in Hamburg in order to strengthen the network in the incubator and utilise synergies. However, teams from all over Europe can take part in the programme.
Speaker for Music Industry
Ministry of Culture and Media Hamburg
Specialist in CCI Business & Entrepreneurship
Humak University of Applied Sciences, Creve CCI business services
