Initiatives of theHamburg Kreativ Gesellschaft

Music WorX

3 months term

Music WorX is Europe's first publicly funded incubator for start-ups in the music & tech sector. We offer effective start-up support for founders in the music industry.

Music WorX -

Music WorX is an incubator for early-stage start-ups from the music tech scene - and more than just a classic incubator programme: we believe that strong ideas need strong stories to succeed in the market. Over the course of three intensive months, we will support you in moulding your idea into a marketable vision with a clear narrative - and in making the right connections to bring this vision to the world.

The programme is divided into three phases:

Clarity - Define Your Focus (September)
You develop a well-founded vision that combines market demand, product idea and impact into a coherent overall picture. It's not just about the what, but also the why.

Storytelling - Craft Your Narrative (October)
Sharpen your communication skills: learn how to tell your story convincingly - visually, linguistically and strategically.

Connection - Build Your Network (November)
Activate your network, make strategically relevant contacts and position your idea in the industry.

Music WorX offers you space for real development with experienced mentors, a lively network and strong sparring partners at your side.

Application phase: 5 May - 18 June 2025

The application phase has started.

Apply now

Contact person

Helene Berling -
  • Helene Berling
  • Project Manager Consulting & Training
  • 040 2372435-57
  • Kurzbiografie
  • Celina Behn is in charge of the funding program "Frei_Fläche: Raum für kreative Zwischennutzung" (Free_space: space for creative interim use) as project manager within our Space unit.

    Celina Behn studied Urban Planning at HafenCity University Hamburg and has already worked in various practical fields in the urban development sector. In various projects (including with Hamburg Kreativ Gesellschaft), she dealt thoroughly with the interactions between creative industries and urban development.

Programme schedule 2025

May - June

Application phase

Apply for Music WorX: The application phase runs from 5 May to 18 June 2025.

June - July

Selection procedure

An expert jury will select four teams from the applications to take part in the Music WorX Incubator 2025.

September

Clarity - Define Your Focus

You develop a well-founded vision that combines market demand, product idea and impact into a coherent overall picture. It's not just about the what, but also about the why. The kick-off dates are: 11.-12.09. and 15-16.09.

October

Storytelling - Craft Your Narrative

You sharpen your communication skills: learn to tell your story convincingly - visually, linguistically and strategically.

November

Connection - Build Your Network

You activate your network, make strategically relevant contacts and position your idea in the industry.

30. November 2023

Music WorX public pitch

The Music WorX Pitch is the final event of the programme. Now it's time to get your idea out into the world. At the Music WorX Pitch, all teams pitch their business ideas to an audience of industry experts and interested parties. The public pitch will take place in the week from 3 - 7 November 2025.

After Music WorX

We are also available to teams after the programme has ended, provide networking and advice. If required, we can help with the follow-up funding.

Jury 2025

Agnes Chung -

Agnes Chung

Freelance Consultant & Strategist

Jakob Höflich -

Jakob Höflich

Co-Founder & CMO, Cyanite

Johannes Rösing -

Johannes Rösing

Speaker for Music Industry

Ministry of Culture and Media Hamburg

Julian Krohn -

Julian Krohn

Director Music & Audio, Scholz & Friends

Lena Ingwersen - Credit: Katja Ruge

Lena Ingwersen

Managing Director

Music Cities Network, Keychange Innovator

Marec Lerche -

Marec Lerche

Head of Business Development, Warner Music Central Europe

Oke Göttlich -

Oke Göttlich

CEO, Göttlich GmbH

Mentors 2025

Agnes Chung -

Agnes Chung

Freelance Consultant & Strategist

Amke Block -

Amke Block

Founder, b10ck UG
Co-Founder UN1K.art
Chief Alliance Officer, Copyright Delta BV

Bastian Springer -

Bastian Springer

Senior Business & Transformation Designer, Haspa Next GmbH/ Co-Founder of different Startups/ Consultant Startups & Investors, Team DueDilligence

Claudia Schwarz -

Claudia Schwarz

Co-Founder & Managing Partner, german.innovation
Vice President, MusicTech Germany

Daniel Crane -

Daniel Crane

Founder and Creative Director, Story7 Inc

David Stammer -

David Stammer

Project Manager Digital Innovation/ Future Music Camp,
Popakademie Baden-Württemberg

Dietmar Schlumbohm -

Dietmar Schlumbohm

Managing Director, PHONONET GmbH

Gérôme Vanherf -

Gérôme Vanherf

CEO & Co-founder, ikii

Jakob Höflich -

Jakob Höflich

Co-Founder & CMO, Cyanite

Jonny Kohlhaas -

Jonny Kohlhaas

OKR Master & Agile Coach

Julian Krohn -

Julian Krohn

Director Music & Audio, Scholz & Friends

Leena Janhila -

Leena Janhila

Specialist, CCI business & entrepreneurship, Humak University of Applied Sciences & Creve - Business Service fort Creative Industries

Lena Ingwersen - Credit: Katja Ruge

Lena Ingwersen

Managing Director

Music Cities Network, Keychange Innovator

Malte Lackmann -

Malte Lackmann

Owner and founder of LIVE ARTIST Management

Marec Lerche -

Marec Lerche

Head of Business Development, Warner Music Central Europe

Matthias Tode -

Matthias Tode

Founder, owner and managing director of OHRFILM e.K.

Oke Göttlich -

Oke Göttlich

CEO, Göttlich GmbH

Sebastian Twele -

Sebastian Twele

Alumni Chapter President/ Senior Community Manager/ Industry Relations/ Professional Orientation Specialist/ Systemic Coach and Application Coach, SAE Institute Hamburg

Turo Pekari -

Turo Pekari

Chief Liaison Officer, Copyright Delta/ VP, Music Tech Europe

Vincent Hilpert -

Vincent Hilpert

Senior Manager Digital Business Central Europe, Universal Music Central Europe

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