Laura Rohloff is the director of the Design Zentrum Hamburg and is responsible for programme planning, collaborations and conceptual direction. She first studied Culture of the Metropolis in Hamburg and later Cultural and Media Management. Before Laura took over the project management of the Creative Future Academy at the Hamburg Kreativ Gesellschaft, she initially worked in various communications agencies and publishing houses and was most recently employed as a management consultant at the Bucerius Kunst Forum. There she implemented various projects and events to accompany the respective exhibition programme. She was also responsible for the young circle of friends.