Cigdem is the person to contact at nextMedia.Hamburg for the Prototyping Lab and the Media Innovation Buzz. Together with Bastian she also takes care of the programme management for the MEDIA LIFT Incubator. After training as a media business management assistant, she studied publishing at Leipzig's HTWK and book science at the University of Mainz. After having worked for ZEIT, Bookwire and Holtzbrinck ePublishing, she was most recently the Manager Strategy & Innovation at the German Publishers & Booksellers Association.