Initiatives of theHamburg Kreativ Gesellschaft
Hamburg Kreativ Gesellschaft and the Ministry of Culture and Media are calling on up-and-coming start-ups and founders from all over Europe to apply for the Music WorX funding programme with innovative music tech ideas.
The municipal Hamburg Kreativ Gesellschaft today opened the FABRIC - Future Fashion Lab in the Galleria Passage, which is set to become a creative hub for designers, labels, fashion companies and universities in the future. During a joint tour, Senator for Culture and Media Dr Carsten Brosda and City Centre Coordinator Prof. Elke Pahl-Weber were able to gain an impression of the innovative project. Funded and developed together with the city as a so-called "prototype" of the "Hidden Potentials City Centre" programme of the Ministry of Urban Development and Housing, FABRIC simultaneously explores the possibilities of urban textile production and value creation in the city.
Under one roof, creatives from the fashion industry design, produce and sell sustainable fashion and further develop sustainable business models at FABRIC - Future Fashion Lab. A showroom and event space, a workshop, equipped workstations and a pop-up shop with a café have been created for this purpose on three floors and 700 square metres within the listed Galleria Passage. The project will run until autumn 2025.
Dr Carsten Brosda, Senator for Culture and Media: "As the heart of our city, the city centre reflects developments and needs in our urban society. New ideas and concepts are needed to keep this place lively and, above all, worth living in. FABRIC ideally fills both the social and urban space: It enables designers to further develop their work in an urban environment, to network and to take entrepreneurial steps, such as marketing and selling their products. At the same time, this innovative project is open to visitors and invites them to linger and learn in a listed building. In this way, culture and the creative industries are creating new impetus in the heart of Hamburg."
Egbert Rühl, Managing Director of Hamburg Kreativ Gesellschaft: "FABRIC is the new place in Hamburg where future models for sustainable fashion are being trialled - with design, sales and production in one central location. With the Future Fashion Lab, we are bringing production steps back to the centre of the city - visible to everyone. To achieve this, we are focussing on diverse interfaces and building an active community of designers, companies and universities. Together, we are turning FABRIC into an innovative field of experimentation for industry-relevant topics such as sustainability, digital technologies, upcycling and recycling and business models beyond fast fashion."
Prof. Elke Pahl-Weber, City Centre Coordinator: "City centres are changing, and Hamburg is showing with the FABRIC prototype opened today that this change can bring exciting new formats. FABRIC is a prototype in the "Hidden Potentials of City Centres" programme, funded with around 780,000 euros from the project funds. The aim is to show how innovative fashion production can be combined with retail, education and art - all of which strongly characterise Hamburg's city centre. For me as city centre coordinator, it is a prototype that shows how public and private players can work together and make offers that can revitalise the public space."
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The future of sustainable fashion on over 700 square metres
FABRIC positions itself as an open point of contact for sustainable fashion in the city centre - with offers for customers interested in fashion and players in the textile industry alike. The shop is open Monday to Saturday from 10 am to 6 pm. On the ground floor there is a sales area that is used as a pop-up by changing fashion labels. Men's fashion from ADLER Altona will be sold here to kick things off. Next to the pop-up space, a café by Röstlich Coffee Brothers will open, serving fair-trade coffee specialities in organic quality. The first floor features workspaces for designers and a showroom where selected designs from the participating fashion labels are on display. The basement offers spacious areas for fashion events and a glass workshop. The spatial concept for FABRIC comes from Mint Architecture, based in Zurich, Hamburg and other locations. The strategy and planning office for architecture and interior design uses reusable materials in the Fashion Lab, including industrial scaffolding constructions.
Creative and innovative network from the Hamburg fashion industry
Participation in the Future Fashion Lab is organised via a membership model that allows participating creative professionals, companies and institutions to use FABRIC's spaces and infrastructure. The following fashion labels are taking part at the start:
ADLER Altona, Alina Klemm, AVA. Studios, Emir Medic, faible and failure, JAN 'N JUNE, Kantasou, Lea Theres Lahr-Thiele (ZERO WASTE COUTURE), MAISON MAG, Nicole Kiersz, OHneH, re-re Atelier, Rena Maria Weber, Vivian Roth
FABRIC explores the opportunities of urban production
Hamburg Kreativ Gesellschaft is setting up a workshop for the Fashion Lab partners in the basement. Here, innovative techniques such as automation, 3D printing, laser cutting and augmented reality can be trialled using digital technologies. Product tests of the latest machines and materials will also be possible in the workshop. The Future Fashion Lab will use the studio spaces and the workshop to test bringing individual production steps back to the city centre. The focus is also on the question of how urban production can be positioned in the field of tension between handcrafted individual production and outsourced mass production. FABRIC thus serves as a laboratory and open discourse space for future issues in the fashion industry.
Hidden potential in the city centre
"Verborgene Potenziale Innenstadt" is developing Hamburg's city centre as a project laboratory for the exemplary investigation and strategic implementation of diversity of use with innovative instruments - with the active participation of various stakeholders under the leadership of the Ministry of Urban Development and Housing. The aim of the programme is to revitalise Hamburg's city centre through a bundle of strategic and organisational activities as well as specific projects in order to strengthen the diversity of use, support structural change in the city centre and revitalise it sustainably.
The central project at the strategic level is the development of a vision for the future as an update of existing concepts - as an important basis for future development and as a "living document" that will be further concretised in the coming years.
In addition to the strategic and organisational activities, the funding programme is also about developing concrete projects: both prototypes that can be implemented quickly, such as new usage concepts or interventions in public spaces, as well as long-term projects that can achieve the goals of the vision for the future. FABRIC fits into the framework of these prototypes and explores how a lively and resilient city centre can be designed. With this programme package, BSW is driving forward the development of Hamburg's city centre as part of the federal programme "Sustainable inner cities and centres"
Hamburg Kreativ Gesellschaft
Hamburg Kreativ Gesellschaft is the city's organisation for the promotion of Hamburg's creative industries. As a direct contact and service centre, it is open to all creative players and companies in the Hanseatic city. More knowledge, space, funding and innovation for Hamburg's creatives - this has been the mission of the Hamburg Kreativ Gesellschaft since 2010. One of its tasks is to improve the framework conditions for the creative industries in Hamburg and to act as an interface - between the various sectors of the creative industries, but also with other players from business, politics and society.
Address and opening hours FABRIC
Galleria Passage
Große Bleichen 21
20354 Hamburg
Openinghours shop:
Mon - Sat: 10:00 - 18:00
Café opening hours:
Mon - Fri: 7:30 - 18:00
Sat - Sun: 10:00 - 18:00
Hidden potential in the city centre
"Hidden Potentials City Centre" is developing Hamburg's city centre as a project laboratory for the exemplary investigation and strategic implementation of diversity of use with innovative instruments - with the active participation of various stakeholders under the leadership of the Ministry of Urban Development and Housing. The aim of the programme is to revitalise Hamburg's city centre through a bundle of strategic and organisational activities as well as specific projects in order to strengthen the diversity of use, support structural change in the city centre and revitalise it sustainably.
The central project at the strategic level is the development of a vision for the future as an update of existing concepts - as an important basis for future development and as a "living document" that will be further concretised in the coming years.
In addition to the strategic and organisational activities, the funding programme is also about developing concrete projects: both prototypes that can be implemented quickly, such as new usage concepts or interventions in public spaces, as well as long-term projects that can achieve the goals of the vision for the future. FABRIC fits into the framework of these prototypes and explores how a vibrant and resilient city centre can be designed. With this programme package, BSW is driving forward the development of Hamburg's city centre as part of the federal programme "Sustainable inner cities and centres"
Hamburg Kreativ Gesellschaft
Hamburg Kreativ Gesellschaft is the city's organisation for the promotion of Hamburg's creative industries. As a direct contact and service centre, it is open to all creative players and companies in the Hanseatic city. More knowledge, space, funding and innovation for Hamburg's creatives - this has been the mission of the Hamburg Kreativ Gesellschaft since 2010. One of its tasks is to improve the framework conditions for the creative industries in Hamburg and to act as an interface - between the various sectors of the creative industries, but also with other players from business, politics and society.
Address and opening hours FABRIC
Galleria Passage
Große Bleichen 21
20354 Hamburg
Openinghours shop:
Mon - Sat: 10:00 - 18:00
Café opening hours:
Mon - Fri: 7:30 - 18:00
Sat - Sun: 10:00 - 18:00
Note: The use of the image material is only permitted if the full copyright and Hamburg Kreativ Gesellschaft are cited. The copyright information can be found in the file names.
Eröffnung FABRIC - Future Fashion Lab. Ansicht Galleria. Credit: Jan-Marius Komorek
Eröffnung FABRIC - Future Fashion Lab. Redebeitrag Egbert Rühl, Geschäftsführer der Hamburg Kreativ Gesellschaft. Credit: Jan-Marius Komorek
Eröffnung FABRIC - Future Fashion Lab. Vorstellung durch Innenstadtkoordinatorin Prof. Elke Pahl-Weber, Dr. Carsten Brosda, Senator für Kultur und Medien, und Egbert Rühl, Geschäftsführer der Kreativ Gesellschaft. Credit: Jan-Marius Komorek
Eröffnung: FABRIC - Future Fashion Lab. Rundgang mit Dr. Katja Wolframm, Leitung Immobilien der Hamburg Kreativ Gesellschaft. Credit: Jan-Marius Komorek
Eröffnung: FABRIC - Future Fashion Lab. Einblick in den Showroom mit Dr. Katja Wolframm, Leitung Immobilien der Hamburg Kreativ Gesellschaft. Credit: Jan-Marius Komorek
Eröffnung: FABRIC - Future Fashion Lab. Einblick in den Showroom. Credit: Jan-Marius Komorek
Eröffnung: FABRIC - Future Fashion Lab. Interview mit Dr. Carsten Brosda, Senator für Kultur und Medien, im Pop-up-Store. Credit: Jan-Marius Komorek
Eröffnung: FABRIC - Future Fashion Lab. Einblick in die Werkstatt mit Senator für Kultur und Medien, Dr. Carsten Brosda, Innenstadtkoordinatorin Elke Pahl-Weber und Egbert Rühl, Geschäftsführer der Hamburg Kreativ Gesellschaft. Credit: Jan-Marius Komorek
Eröffnung: FABRIC - Future Fashion Lab. Gruppenfoto in der Werkstatt. Credit: Jan-Marius Komorek
Eröffnung: FABRIC - Future Fashion Lab. Einbblick in die Werkstatt. Credit: Jan-Marius Komorek
Philipp Götz kommuniziert für die Hamburg Kreativ Gesellschaft das Programm Frei_Fläche und das Design Zentrum Hamburg. Seit seinem Studium an der Universität Hamburg und der Leuphana Universität bewegt sich der Kulturwissenschaftler an der Schnittstelle von Kommunikation, Architektur und Stadtentwicklung. Ob Gruner + Jahr, Internationale Bauausstellung oder Denkmalschutz – beruflich hat Philipp die Stadt bereits aus unterschiedlichen Blickwinkeln kennengelernt. Zuletzt war er im Bereich PR für den Bildungsbau der Freien und Hansestadt Hamburg tätig.
Jean leitet die Kommunikationsabteilung der Hamburg Kreativ Gesellschaft und ist Ansprechpartner für Presse- und Medienvertreter*innen.
Bevor er 2014 bei der Kreativ Gesellschaft zunächst als freier Mitarbeiter die Projektleitung der Entwicklung des Oberhafenquartiers übernahm, leitet er sieben Jahre lang die Öffentlichkeitsarbeit des MS Dockville Festivals in Hamburg-Wilhelmsburg. Neben allen kommunikativen Aufgaben war er für Vernetzung und Lobby-Arbeit verantwortlich und hat in dieser Funktion die Gründung, den Aufbau und das Wachstum des Festivals mitgestaltet und hat die Entwicklung zahlreicher Formate wie dem Spektrum Festival, dem Vogelball, dem Kunstcamp (heute: Artville) oder dem Kids-Projekt Lüttville begleitet. Zeitgleich zum Start bei der Kreativ Gesellschaft war er als Mit-Initiator der ersten Hallo Festspiele im Kraftwerk Bille in Hammerbrook beteiligt.
An der Leuphana Universität in Lüneburg studierte Jean lange und erfolgreich Angewandte Kulturwissenschaften – mit Praxisstationen bei enja Records, München, der Hamburger Kunsthalle, den Freunden der Hamburger Kunsthalle e.V. sowie dem deutsch-französischen TV-Sender arte, Straßburg.
