It all started with a book about a 7000 kilometre longing to travel across Italy. Journalist and author Marco Maurer travelled from Sicily to Hamburg with photographer Daniel Etter. In a Fiat Cinquecento, built in '68 and with 15 hp. "My Italian Journey" was actually supposed to be presented at readings and the Leipzig Book Fair. But because both the fair and city trips are not possible during the pandemic, a creative and, above all, quick alternative was needed.
And so the author and his publisher took the unusual route to marketing and invested the budget for promoting the book in an adventure bookshop. And the small shop in the centre of Eppendorf is more than just an experience. The highlights of the trip to Italy have been recreated on just a few square metres of shop space - a small church, a Fiat workshop, a café from the 1960s and countless photos and memorabilia. Marco Maurer talks about all the beautiful places and people he met for the book and guides visitors through his personal travel memories every day.