China is not only one of the most populous countries worldwide, but also one of the largest markets for games. So how can indies tap in?
For indie game developers in the western world, the Chinese market for video games can seem equally attractive and difficult to enter. There's got to be something I can do with 1.4 billion people – but how to reach them? What should be considered in terms of localization, apart from translating store descriptions and in-game text? Which genres work well in China, and which don’t? What’s to be considered regarding sales platforms like Steam?
David Clark, Global Client Director at Arcus Key, helps Western companies answer those questions – and he shares his insights in this newest issue of the Gamecity XP Boost series.
The event is free of charge. Participants can ask their questions via chat. The event will be streamed live on the Gamecity Hamburg YouTube channel.
Event schedule (CEST):
5:00 pm Welcome & Introductions
5:05 pm Talk by David
5:30 pm Q&A
6:00 pm End of Event
The event will be held in English.
About Gamecity XP Boost:
The games industry is ever changing, inspiring new trends and opportunities. That means there is always room for learning something new and our XP Boost series is the perfect place to widen your horizons. In this event series we want to cover all sorts of topics and trends that spark the interests of indie devs, no matter how long they have been in the industry.
Past events can be re-watched here: https://www.gamecity-hamburg.de/events/#XP_Boost