Hamburg fashion heads to Berlin: FABRIC and PLATTE open their first joint pop-up for Berlin Fashion Week 

Hamburg fashion at Fashion Week: FABRIC – Future Fashion Lab and PLATTE.Berlin launch their first joint pop-up for Berlin Fashion Week

Four days, six Hamburg-based labels, one theme: “Built on Collaboration, Made in Hamburg.” From 2 to 5 July 2026, FABRIC – Future Fashion Lab Hamburg will present a collective selection of its member labels at PLATTE Berlin for the first time – marking the first public appearance of the partnership between the two organisations, which was formed in early 2026.

Berlin/Hamburg, 3 July 2026 – Three months after the public announcement of their strategic partnership, PLATTE.Berlin e.V. and FABRIC Hamburg are marking the first visible milestone of their collaboration: During Berlin Fashion Week, six Hamburg-based member labels of FABRIC are showcasing their latest work in the retail area of PLATTE Berlin. The pop-up was launched on the evening of 2 July with a joint opening night. The teams from both projects, as well as the exhibiting designers, were in attendance.

Two venues, one evolving ecosystem

What began in March 2026 as a structural agreement is now open to the public. FABRIC Hamburg – the Hamburg Kreativ Gesellschaft’s 700 m² ‘engine room’ in Hamburg city centre, where over 30 independent designers and labels are currently working on production, knowledge, innovation and networking – meets the ‘Arena’ PLATTE Berlin, the curated retail and community platform in Berlin-Mitte. The result is an event that does not merely proclaim the spirit of collaboration, but embodies it: Hamburg-based production is showcased at one of Berlin’s central fashion hubs, and the principle of shared infrastructure is put into practice in full view of the public.

Built on Collaboration, Made in Hamburg: the pop-up’s motto also encapsulates FABRIC’s self-image. The most exciting answers to fashion’s questions about the future do not arise there in the isolation of individual studios, but through connection: via shared workshops, collaborative production, open exchange of knowledge and the belief that competition is less productive than collaboration. The six labels making their way to Berlin demonstrate this principle through specific pieces – handmade from natural materials and production surplus, in small batches or made to order.

Six styles from Hamburg

The participating labels were selected via an internal open call amongst the FABRIC Member Labels. Together, they represent a broad spectrum of what is currently emerging from the Hamburg fashion scene: from minimalist design with subtle echoes of Arabic aesthetics (ARJOS ANTON) to handmade pieces straddling workwear and high fashion (AVA.) and versatile silhouettes produced locally on a made-to-order basis (CHASHO) to raw, untreated materials (CRÛ ORIGINS), narrative craftsmanship featuring patchwork made from deadstock materials (FREIKOERPER) and conceptual leatherwork straddling the line between avant-garde and introspective art (LAURA CHLASS). All six designers will be on site throughout the four days and will be available for discussions with the press, buyers and the public.

The start of a structured roadmap

The pop-up is the first in a series of planned joint initiatives between the two organisations. Plans include two pop-ups per year at each location, the annual NEXT GEN Pop-up Award during Berlin Fashion Week, open consultation sessions for designers from both cities, and the joint ‘Fashion Lift’ incubator programme for four to six selected labels. The aim: a permeable infrastructure between Berlin and Hamburg that interlinks production, further training, visibility and market access – with low barriers to entry, regardless of social background or start-up capital. With this combination of shared infrastructure, open access and long-term networking, FABRIC and PLATTE are setting new standards for how innovative business support in the creative industries can look.

PLATTE × FABRIC pop-up at Berlin Fashion Week

“Built on Collaboration, Made in Hamburg.”

Where          PLATTE Berlin, Memhardstraße 8, 10178 Berlin

When      2–5 July 2026, daily 11:00–19:00

Opening  Wednesday, 2 July 2026

Labels: ARJOS ANTON, AVA., CHASHO, CRÛ ORIGINS, FREIKOERPER, LAURA CHLASS

About PLATTE Berlin

About PLATTE Berlin PLATTE Berlin is a curated retail and community platform for contemporary fashion design in the heart of the capital. Since 2021, the PLATTE.Berlin e.V. association, based at Memhardstraße 8 on Alexanderplatz, has been bringing together sales, presentation, production and discourse under one roof – featuring a shop area open to the public, flexible exhibition and event spaces, as well as workspaces and production areas for designers. As a driving force behind new formats and sustainable business models, PLATTE supports independent Berlin-based labels in establishing sustainable structures – from visibility in retail, through community building and professional development, to collaborations with the cultural, educational and creative sectors. Established formats include the annual NEXT GEN Pop-up Award during Berlin Fashion Week, curated exhibitions, panel discussions and regular pop-ups featuring invited designers and brands from Germany and abroad. PLATTE is an initiative of the Mitte and Pankow district administrations and is funded in part by the State of Berlin, in particular by the Senate Department for Economics, Energy and Public Enterprises, in collaboration with other partners from the worlds of politics and business.

About FABRIC – Future Fashion Lab

FABRIC – Future Fashion Lab is an innovative hub for sustainable fashion, urban production and creative collaboration in the heart of Hamburg city centre. Since May 2024, the project has been offering over 700 m² of space at the Galleria Passage, Große Bleichen 21, dedicated to design, production and retail – comprising a pop-up shop, co-working space, showroom, workshop, event area and café.

Fashion designers, labels, companies, universities and other stakeholders in the fashion industry develop sustainable business models here and test new forms of local, fair and technology-based production. Equipped with state-of-the-art facilities – ranging from textile printing and laser cutting to digital workstations and 3D technology – FABRIC sees itself as a laboratory and community platform for a sustainable textile industry.

The project is an initiative of the Hamburg Fashion and Design Centre ( Hamburg Kreativ Gesellschaft ) and is funded by the Department of Culture and Media, the Department of Urban Development and Housing, and the Department of Environment, Climate and Agriculture.

About the Hamburg Creative Industries Agency ( Hamburg Kreativ Gesellschaft )

Hamburg Kreativ Gesellschaft is the city’s economic development agency for Hamburg’s creative industries. As a wholly-owned subsidiary of the Free and Hanseatic City of Hamburg, it reports to the Ministry of Culture and Media and, since 2010, has served as the direct point of contact and service centre for all stakeholders and businesses in the creative industries in the Hanseatic City. In the areas of consultancy and further training, property and urban development, funding and financing, and networking, it implements innovative and tailor-made formats and services on topics relevant to the creative industries. Through the Cross Innovation Hub, Kreativ Gesellschaft has been pioneering the linking of the cultural and creative industries with traditional economic sectors since 2015, with the aim of developing innovative solutions to social and economic challenges. With the Design Zentrum Hamburg, Gamecity Hamburg and nextMedia.Hamburg, it also runs three location-based initiatives, each focusing on specific sub-markets.

Its core tasks include improving the framework conditions for the creative industries and acting as an interface – not only between the various sectors of the creative industries, but also with other stakeholders from business, politics and society.