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German Creative Economy Summit…

German Creative Economy Summit 2025 provides impetus for the creative industries

On 5 and 6 March 2025, the German Creative Economy Summit will once again be the largest national industry get-together for the creative industries.

27. February 2025

Hamburg Creative Society

Photo Credits: Jan-Marius Komorek

Hamburg, 21 February 2025 - On 5 and 6 March 2025, the German Creative Economy Summit will once again be the largest national industry get-together for the creative industries. Over 120 prominent speakers, including leading figures from business, culture and the media, will gather at Kampnagel in Hamburg to discuss key topics in the creative industries and shape the future of the sector together.

"The creative industries create innovations, jobs and make a significant contribution to value creation. However, creatives are not only producers of economically utilisable content, but also key players in social discourse. They open up spaces for reflection and transformation, produce offers of meaning and create productive irritation. While there is a lot of talk about traditional industries in Germany, other countries have long recognised the great value of the creative industries. We are organising the nationwide German Creative Economy Summit in Hamburg not least to raise awareness of this, in order to promote a common perception of the industry both internally and externally and to make its potential more visible."

Dr Carsten Brosda, Senator for Culture and Media

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Speakers at this year's summit include big names such as Philipp Westermeyer, founder and CEO of OMR, Jean Remy von Matt, co-founder of Jung von Matt, Dr Carsten Brosda, Senator for Culture and Media of the Free and Hanseatic City of Hamburg, as well as Fränzi Kühne, CDO of edding AG, Florian Illies, author and journalist, Pheline Roggan, actress, and many other leading personalities from companies such as Brand Eins, Serviceplan, Meta, Ogilvy, SAP, Deloitte and CORRECTIV.

The more than 70 programme items are divided into four central topic tracks: Work & Education, Urbanisation & Sustainability, Policy, and Technology & Innovation. These cover a wide range of relevant topics, such as the influence of artificial intelligence on the creative industries, sustainable business models, attracting skilled labour, creative urban development and the political framework conditions for the creative industries.

"Germany is currently in a very challenging economic situation. Now is the right time to focus on a sector that is often underestimated: the creative industries. This sector plays a decisive role in Germany's economic success and has far-reaching effects that go beyond the purely economic sphere. It promotes democracy, takes a stand and initiates change in our cities, for example. The German Creative Economy Summit offers an ideal platform for highlighting the potential of the creative industries and providing concrete impetus for their further development. Leading minds from the industry come together here to jointly shape the challenges of the future and develop solutions."

Egbert Rühl, Managing Director of Hamburg Kreativ Gesellschaft

Creativity as a key resource of the future
With a gross value added of 103.7 billion euros (2021), the creative industries are now one of the strongest economic sectors in Germany - even ahead of industries such as mechanical engineering, financial services and chemicals. The summit aims to help raise awareness of the creative industries as a united, strong sector and showcase the solutions they offer for challenges such as digitalisation, sustainable urban development and product innovation.

A diverse programme for all industry players
The Summit programme offers a variety of formats: From keynotes and keynote speeches to discussion panels on topics such as Creative AI and New Work to live interviews with leading personalities. Participants can look forward to in-depth insights and creative solutions that cover the many facets of the creative industries.

In addition, workshops, exhibitions, films and concerts offer an exciting opportunity for networking and exchange. Other highlights include the creative economy flashlights, in which renowned representatives of the eleven submarkets (music, film, architecture, design, advertising, etc.) provide insights into their challenges and successes.

The German Creative Economy Summit is an initiative of the Hamburg Kreativ Gesellschaft in cooperation with the Coalition for Cultural and Creative Industries in Germany (k3d), the umbrella organisation of the creative industries in Germany. Together, they are pursuing the goal of further strengthening the creative industries as an important part of the German economy and shaping a sustainable, creative future.

Further information on the German Creative Economy Summit:
Programme: www.german-creative-economy-summit.de/programm/
Speakers: www.german-creative-economy-summit.de/speaker-innen/
Accreditation: Press accreditation

Contact person

Jean Rehders
Director of communications
040 2372435-34

Kurzbiografie

Jean leitet die Kommunikationsabteilung der Hamburg Kreativ Gesellschaft und ist Ansprechpartner für Presse- und Medienvertreter*innen.
Bevor er 2014 bei der Kreativ Gesellschaft zunächst als freier Mitarbeiter die Projektleitung der Entwicklung des Oberhafenquartiers übernahm, leitet er sieben Jahre lang die Öffentlichkeitsarbeit des MS Dockville Festivals in Hamburg-Wilhelmsburg. Neben allen kommunikativen Aufgaben war er für Vernetzung und Lobby-Arbeit verantwortlich und hat in dieser Funktion die Gründung, den Aufbau und das Wachstum des Festivals mitgestaltet und hat die Entwicklung zahlreicher Formate wie dem Spektrum Festival, dem Vogelball, dem Kunstcamp (heute: Artville) oder dem Kids-Projekt Lüttville begleitet. Zeitgleich zum Start bei der Kreativ Gesellschaft war er als Mit-Initiator der ersten Hallo Festspiele im Kraftwerk Bille in Hammerbrook beteiligt.
An der Leuphana Universität in Lüneburg studierte Jean lange und erfolgreich Angewandte Kulturwissenschaften – mit Praxisstationen bei enja Records, München, der Hamburger Kunsthalle, den Freunden der Hamburger Kunsthalle e.V. sowie dem deutsch-französischen TV-Sender arte, Straßburg.

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Keynote speech by Dr Carsten Brosda, jpg, 463 kb