Economy and work culture

How creatives are helping to reshape public spaces in our cities.

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Was Senior-Kreative von der Gen Z lernen können – und andersherum

Sinnhaftigkeit, Verbindlichkeit und Druck – die Juniors und Seniors der Kreativwirtschaft blicken unterschiedlich auf diese Faktoren. Ein Problem ist das nicht, finden Ingmar Bartels und Patrik Sünwoldt.

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Visions that work: Driving innovation with visions of the future

Transformation needs visions of the future: Simone Kaiser from Fraunhofer IAO on socially accepted change, trends and how creative minds enrich the process.

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Really good stuff: How do we get people excited about cross innovation?

An interview with Claudia Köhler, who develops innovative programmes at the Thuringian Agency for the Creative Industries and shows why companies and creative professionals can achieve more together.

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JvM builds its own AI tool - and continues to count on creative minds

Robert Andersen, Managing Creative Director at Jung von Matt CREATORS, and his team optimise creative processes - for example with the AI tool STABLES. A conversation about impact and potential.

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"The creative industries need entrepreneurship"

In this interview, Prof Elmar Konrad explains why entrepreneurship is essential for creative professionals - and how university education can better prepare creative professionals for it.

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"I found it exciting to be lost" - Cross Innovation with DESY

In the Cross Innovation Lab with the scientific institution DESY and HAW Hamburg, creative minds and researchers are setting off together. The goal: an oasis.

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"Creativity arises where rules are broken."

Companies should dare to innovate more in order to remain competitive in the digital age, says Ulrich Erdmann. In this interview, the AI expert from the Cross Innovation Hub's pool of creative minds explains why this works best in mixed teams.

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"If we penalise disruption, we are dead as a society"

Creatives are driving social transformation, as journalist and author Wolf Lotter writes - but they often have a hard time in large companies. A conversation about curiosity as the most important resource and the end of routine work.

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"Creatives need to get out of the artistic ivory tower"

As one of Europe's top advertisers, Ogilvy's Head of Creative Stephan Vogel is observing the digital revolution in the creative industry. His plea: creatives and technicians, unite! That way, talents will stay ahead of the game tomorrow despite AI.

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More Circular Design! Karel Golta calls for a new era of design thinking

The innovation pioneer Karel Golta sees circular design as the key to a sustainable future. His plea: we need to redefine the way we design products.

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How cross innovation can make flying more sustainable

The furnishing of aircraft cabins is currently not very sustainable, as the individual parts are heavy and can hardly be recycled, says entrepreneur Dr Christian-André Keun. He wants to change this - together with designer Sebastian Mends-Cole.

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How cross innovations expand the scope for new solutions

The economy needs more cross innovations. Fraunhofer expert Dr Daniel Strecker explains in an interview why this is the case and what exactly the benefits are.

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Muse, product, assistant: the roles of AI in creative companies

What roles should AI play within a creative economy company? The experts at the German Creative Economy Summit provided some surprising answers.

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„Eine KI, die gut funktioniert, heißt einfach nur Software"

KI & Co-Creation: Sechs Insights, die Kreative jetzt kennen müssen.

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How is AI changing the creative industries?

Artificial intelligence is here to stay - but what impact will it have on the work of creative professionals? And why is this development particularly interesting for young professionals?

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