Pop-up stores and temporary uses characterise the transformation of city centres. Examples include the Future Fashion Lab FABRIC, which combines everything to do with sustainable fashion under one roof as a shop, production and creation centre, and JUPITER, Hamburg's creative department stores' at the main railway station. In the Future Hamburg Talk, Dr Katja Wolframm, Head of the Real Estate Department at Hamburg Kreativ Gesellschaft, talks about the potential of creative uses for the city centre and Hamburg's appeal for creatives.