Music WorX 2025: these are the start-ups
Together with the Ministry of Culture and Media, we are supporting five start-ups with ideas that operate at the interface of music and technology.
Together with the Ministry of Culture and Media, we are supporting five start-ups with ideas that operate at the interface of music and technology.

As part of the programme, the participating start-ups receive comprehensive support: in addition to financial support of up to 3,200 euros for services and a monthly living allowance of 1,500 euros, they benefit from a wide range of further training opportunities. In workshops and training sessions on topics such as product development, business models, financing, storytelling and pitching, the teams acquire practical knowledge and are supported by individual coaching and mentoring.
Two Music WorX pitches also offer the opportunity to present your own project to an expert audience and win prizes. The programme is complemented by targeted networking with Hamburg-based companies and industry representatives, providing the teams with valuable contacts and visibility.

Just 4 Noise is a suite of generative AI tools that enhances, but does not replace, audio creativity. Using simple text commands, Just 4 Noise's ML workflow generates high-quality, unique one-shot samples. This reduces the search time from hours to seconds and allows audio creators to find exactly the sound they want.
Team: Henning Nobmann, Max Shafer

Ohr is building a community-orientated platform for club culture that redefines the flow of value in the electronic music ecosystem. Through fair compensation and social interaction, ohr connects DJs, producers, promoters, venues and fans, recognising and rewarding everyone who contributes - from artists who produce music to dancers.
Team: Noam Rubin, Mai Ly Le

Sounts is a social music platform that enables musicians from all over the world to collaborate in a stress-free, asynchronous and location-independent way. By removing obstacles such as waiting times, appointment coordination and technical complexity, Sounts makes making music accessible anytime, anywhere.
Team: Moritz Gubitzer, Nick Alexander Hübner

NOVER Audio Services is revolutionising the industry with a sustainable studio fleet and digital data platform that integrates a booking system, community area and training courses. The aim is to provide semi-professional and amateur musicians with flexible and location-independent access to professional music production, focussing on inclusion, sustainability and fair working conditions.
Team: Zuzanna Schierenberg, Kaye Schierenberg

Postal Sounds is a music mapping platform that helps users discover cities through sound - and transform urban spaces into vibrant playlists. The team is not against algorithms - but wants to develop a fairer one. A tool that prioritises local musical identity, emotional stories and cultural connections over trends. Postal Sounds makes invisible stories audible - by combining cultural stories with geolocalisation, technology and music.