Der Cross Innovation Hub wird mit Mitteln aus dem Europäischen Fonds für regionale Entwicklung (EFRE) co-finanziert.

Content Foresight

Developing visions

The future of media reception and production. Focus 2019: Mobility

How will we consume media content in the future? What kind of progress will there be in the mobility industry? And how will future trends and developments in the different areas affect each other? At Content Foresight, we work with mobility providers, software and hardware manufacturers, media companies and highly qualified creative professionals to explore new innovation potentials. On board are Axel Springer SE, Hamburger Morgenpost, NDR, pilot Hamburg, Schwan Communications, Hamburger Hochbahn AG, ITS Hamburg 2021, MaibornWolff GmbH, Wunder Mobility, IAV and others.

With Content Foresight, we are not one step ahead, but two: We are investigating how the reception of content in the field of mobility will change in the future and how user-friendly solutions can be developed at an early stage.

Focus on interdisciplinarity

Media companies and mobility providers are given the opportunity to develop methodologically sound new approaches, concepts and prototypes.

In a first step, the partners define their challenges. Once the basic framework has been set, the phase of developing ideas and prototypes begins. Over a period of several weeks, content innovations are created in interdisciplinary constellations and in collaboration with creative minds. They live from diversity and from the mixing of very different qualities, such as sound elements, dramaturgical construction or gamification.

The application phase for the creative pool has already been closed.

Content Foresight Mobility - Play Day

The project ends with a final public presentation of the results on 5 September 2019. learn more

Ein gemeinsames Projekt mit

Louisa Steinwärder


Louisa Steinwärder

Cross Innovation Hub

T+49 – 40 – 879 7986 26
Marc Eppler


Marc Eppler

Projektassistent nextMedia.Hamburg

T+49 40 87 97 986 127

Im Sommer 2020 treffen die Partner aus der Gesundheits- und Medienbranche erstmals aufeinander. Die Teams werden gebildet, Herausforderungen besprochen. (Foto: Daniel Frank via Unsplash)

Ideation Camp & Prototyping

Von August bis September 2020 arbeiten die interdisziplinären Teams methodisch angeleitet an neuen Ansätzen, Konzepten und Prototypen. (Foto: Efe Kurnaz via Unsplash)

Play Day

Im September 2020 stellen die Teams die Ergebnisse im Rahmen einer öffentlichen Abschlussveranstaltung vor. (Foto: Markus Spiske via Unsplash)

Projektbeteiligte 2019

alle Termine