Creative people come up with new, useful ideas in the world all the time. Products, works and services originating from the creative industries can advance entire industries. Positive effects expand to other economic sectors and many social fields. We want to support this quality of the creative industries as a driver of innovation and cross-sectional industry, from which the economy and society as a whole benefit, and make it more publicly visible. In our Innovation unit, we promote innovative start-ups and cross-industry work by young and established companies in the creative industries.

Innovative Start-ups in the Music Industry

Our Music WorX Accelerator programme promotes innovative start-ups with a digital business model in the music industry.

Cross Innovation with the Creative Industries

We regularly implement new offers in our Cross Innovation Hub that help promote cooperation between creative and other economic sectors.