Greater impact, less effort? AI as a booster for agencies’ effectiveness and creativity.

An industry insight into AI and effectiveness in the advertising market

AI is transforming the communications industry – from creative work and processes right through to communication with clients. How are agencies currently using AI, and what experiences are they having? What challenges do they face when using AI? And what implications does this technology hold for the future of agency work?

Together with the GWA – the association of Germany’s leading communications agencies – the Hamburg Kreativ Gesellschaft invites you to an industry event focusing on the use of AI in the advertising market. Practical case studies from agencies, insights into current issues and an open discussion will provide guidance, context and an opportunity for exchange.

Programme

Procedure

6:00 pm: Admission
6:30 pm: Practice Spotlights
Amelie Pamp, Mutabor Advertising
Lennart Tewes and Cornelius Reimers, rayon agency
Alicia Wittig, Strategy Lead for Germany, Austria and Switzerland at DEPT
Nicole Grözinger, Head of Creative, Beauty Collective Jung von Matt
6:40 pm: “Mandatory labelling of AI – when, where, how?”

Keynote address by Niklas Karbowiak, Senior Manager of Business Strategy & Innovation and AI Officer at Mutabor
7:10 pm: Break
7:40 pm: “Quo Vadis Agency – what does AI mean for the future of agency work?”

Keynote address by Jan-Philip Jahn, CEO of Serviceplan Germany
7:50 pm: Q&A
22:00: End

Speakers

DEPT

Alicia Wittig

Alicia Wittig leitet die Media-Strategie für DEPT in Hamburg, berät Kunden zu Media Excellence und treibt die Neukundenakquise voran. Bei DEPT arbeitet sie mit Kunden wie Zalando als Teil eines Strategieteams von über 15 Spezialisten in der EMEA-Region.

rayon

Cornelius Reimers

Cornelius is Creative Director of Copy at rayon. His career has taken him from Munich to Hamburg, with stints at thjnk, Serviceplan, Accenture Song, Jung von Matt and Scholz&friends. His work has won numerous awards, including at the ADC, the Effie Awards and the Red Dot Awards.

Mutabor

Niklas Karbowiak

Niklas Karbowiak treibt bei Mutabor Innovationen an der Schnittstelle von Strategie, Kreation und Technologie voran. Als AI Officer macht er neue Technologien für Kund*innen und die Agentur nutzbar und entwickelte das KI-Tool Mutabor.AI mit.

Cooperation partners

An event organised by Hamburg Kreativ Gesellschaft and the Design Zentrum Hamburg, in collaboration with GWA – the association of Germany’s leading communications agencies