Cross Innovation Conference

In the search for new impulses for products, processes and procedures, companies, self-employed people and those interested in setting up their own business are increasingly venturing beyond their own nose into other sectors and markets. In so-called cross-innovation processes, dealing with unfamiliar working cultures and approaches to solutions, such as can be found in high density in the creative industries, promises opportunities for changes in how processes are organised, new products, services and business ideas.

Stimulating Innovation

From an overall perspective, economic promoters, chambers or other public and semi-public institutions can act as helpful ‘bridge builders’ and supporters in this challenging cross-innovation process between different sectors. But which success factors do intermediaries have to identify in order to systematically and purposefully stimulate the potential and opportunities of such innovation projects?

Keynotes an Best Practice Cases

As regional promoters of the creative industries and initiators of the Cross Innovation Hub, we are bringing together ‘bridge builders’ of cross-innovations from across Europe for an exchange in Hamburg in a two-day conference. Inspired by international keynote speakers and best practice cases, we want to get to the bottom of various issues concerning the promotion of cross-innovations in workshops and creative formats of mutual learning.

The conference will be held in English.